Kelley Rakow has focused her professional life on teaching women entrepreneurs to “prioritize and covet their health as the greatest business asset they own”. In person, her empathetic and passionate approach to lifestyle coaching is obvious yet, like so many coaches, she struggled to convey her personality and message online.
Starting from scratch and needing a website, Kelley was referred to NGNG by one of our strategic partners, a well-known internet marketing and business coach. A Design Strategy Session with Amber was the first step to helping her overcome what so many online service providers face – the impersonal nature of […]
A unique approach to fitness training and coaching requires an equally unique online presentation. After all, coaching is the fastest growing internet marketing niche in the world, which makes branding and messaging critical to success. This was the challenge we faced when we were approached by personal trainer and health coach Kalvin Evans, founder of Xodus Adventures.
The Xodus Adventures business model is focused on bootcamp-style training for fitness, wellness, and preparedness in Colorado, believing that, as our world changes, families need resources to cope with an unpredictable world.
After making contact through the social site LinkedIn, Kalvin first sought a website […]
When one’s goal is to help others pursue and find their spiritual source, as it is for Spiritual Life Coach Anne Ross, the website used to convey that message must offer a sense of peace combined with competence. Knowing how to make such a statement as part of the WordPress website development process is a huge challenge that might make less experienced website designers balk.
When Anne approached NGNG for help with her website, she felt it did not reflect the passion she possesses for the work she does. As the leader of the NGNG Team, Amber proposed a cleaner, more […]
Online coaching offers a range of difficult marketing challenges. Perhaps the most problematic of these is – the internet is an inherently impersonal environment from which to try and market oneself. Knowing this, online coaches must present themselves in ways that are unfamiliar to many online marketing firms, or to less experienced WordPress website development teams.
Seeking help, owner Richard Haynes approached NGNG with the marketing challenges he was facing as an online fitness trainer to seniors. It quickly became clear that the website for Total Joint Fitness did not present him in a way that would […]