Not everyone can afford thousands of dollars to spend on hiring a web development and marketing team to help them keep up with the more than 200,000,000 blogs out there alone. I was just on a forum and saw this question:
But, off the cuff, here’s a few things I would suggest:
- Spread the word! Your signature on every email should have your website URL and tagline. Get on social networks and give tips, share quotes, talk about what you do in a way that people would want more information.
- One of the best ways, seriously, is to start a blog. If your service is Health Care consulting, you could blog about recent new articles or issues, share you opinions, offer solutions, etc. A blog is not where you give all of your worth away for free. It is a foundation in which people see what your value is like, then purchases your service because they have trust in you based on your writings.
- Article syndication. This is a hot marketing effort again. Write articles that are 400-800 words (pack them full of keywords about your industry topic and languaging that your market would recognize). There are hundreds of free article sites where you start a free account, upload your article, and boom – you’re all over the internet now with a link back to your website.
There are a lot of free ways to market your website — you just need the time to work consistently at driving traffic. If you are on-again off-again, then you might not see the results you are hoping for. Internet Marketing needs a consistent and solid effort. I’d get that free report up top – it’ll really help you.
By the way, if you don’t have the time yourself, then I’d go to craigslist and hire someone for $8-9/hr and help you out with some of these time consuming tasks that are really easy (like article syndication).