When it comes to email marketing, I often get asked the following questions:
- How often should I email my list?
- How much is too much?
- What should I say?
I hope to shed some light on this important aspect of your business by providing a handful of tips to follow when sending an email out to your subscriber list.
- Email your list as often as you promised you would.
- You do want to be respectful of how many emails you’re sending. I’d say weekly is plenty, but if you’re in a product launch, you can email your list a few times that week.
- You should give valuable content that will remind subscribers why they signed up for your list in the first place … and leave them wanting more.
- The important thing to remember here is that your email subscribers made the first move by signing up. This is a way of saying, “I’m gonna trust you to deliver the goods.” If you want to build a long-term successful online business, then your list is a precious gem that must be cared for.
(ps) The size of the list is not what matters. It’s the quality of the list that makes all the difference in the world. So even if you only have 15 people in your database, email them regularly and give them pure gold.
Whether you offer a newsletter or just updates, you definitely want to read these email campaign rules before sending out one more email. The tips I am supplying are valuable to help get you higher deliverability rates and higher conversion rates.
- Send your campaign between 10am and 1pm (follow the time zone where the majority of your list lives). If you send it too early, people will be quick to delete your email because they just got to the office, and they are already bombarded with emails and to-do’s. By sending your email campaign after that first wave of chaos, more subscribers will be more likely to read your content. (Though, this is worth testing – I still test!)
- Be careful of the words you put in your Subject line. Avoid spam words such as ‘free,’ ‘limited time only,’ ‘for you,’ ‘buy,’ ‘amazing,’ ‘click here,’ ‘offer,’ ‘winner,’ ‘opportunity,’ etc. View a list of the top 100 words you should avoid in Subject lines.
- Sit down for one day each month and brainstorm a content plan. When the day comes to send your email, you don’t want to get writer’s block on what to say. Make a general list of topics you could cover in your email. In addition, keep a folder of good articles or website links that you can offer as resources.
- Sign up for your competitor’s (ugh, I don’t like that word) subscriber list. No, this isn’t to copy what they are doing. Instead, find new and fresh ways to deliver content that sets you apart from what they are doing. It is good to keep on top of what your industry has going on, then always try to stay ahead of the game.
- In the email address you send from, make sure your domain is a part of it. For example, you could have ‘firstname.lastname@example.org.’ That way, people recognize your URL and are more likely to open it and easily go back to your website.
- A smattering of tips to avoid getting caught in spam filters:
- Avoid using all caps to get a point across.
- Keep your text black or blue – no red or yellow highlighting.
- Limit your number of links in the email to 3 or 4 when you can.
- Don’t overdo punctuation such as !!!!! or ?????.
I wrote a very specific article titled, “5 Key Ideas to Get Better Results with Your Email Marketing” that you might enjoy reading next. I give details about:
- Subject lines
- How to format your email
- What to focus on
- Calls to action
I just felt called to share these email marketing tips with you. Did you find them helpful? Comment below to let me know!
What now? Go out and make someone happy today. That’s an order! 🙂