Are you trying to grow your business – or get it off the ground – but your website feels like it’s just “good enough?” Don’t settle for that! Your website should be one that you’re super proud to show off. It should also be one that creates consistent income and success.
It all starts with knowing what NOT to do. Below are 3 of the biggest website mistakes that I see people making.
Bad content. It’s easy to tell when someone’s core message isn’t clear. Your website content should make several things very obvious: who you are, what you do, who you […]
Have you ever been a victim of a WordPress website hack? It’s the worst. Your site is down. You have no idea what happened. You’re panicking! What do you do?
Things like not updating your site on a regular basis (themes, passwords, plug-ins) increase the chances of your site getting hacked. This is why regular updates are critical!
(We offer an awesome maintenance service for a low monthly fee if you’re interested!).
Regular updates help prevent hacks, but we all know that there’s no absolute guarantee of website security for anyone. So what do you do if you’ve already been […]
When it comes to lead pages vs. sales pages, are you confident that you know which is which? These pages are used for very different purposes, so understanding the difference – and using them effectively – will help boost your success.
Lead pages (also referred to as landing or opt-in pages) are distraction free pages with one call to action. Typically, they encourage people to join your email list.
Sales pages are longer, more detailed pages used when you are selling something and typically include social proof, an integrated shopping cart and delivery method.
So, which do you use?
This depends on your goal. […]
Do you have good WordPress website security in place? Has your site ever been hacked? If it has, you know what an awful situation that is! Ugh!
While there’s no magic step we can take to have absolute protection against anything and everything (it’s just the world we live in!), there are 5 tips I can share with you that go an incredibly long way to achieving as much security as possible.
These actions aren’t always the most convenient (ahem…password changes anyone?), but believe me, the alternative is going to be a much bigger headache!
So let’s dive in to the 5 ways […]
Are you a service provider wondering how to showcase pricing on your website? Should you put it all out there for everyone to see right away? Is it better to encourage people to contact you to discuss pricing? Or would you be better off doing something different?
Believe it or not, how you choose to showcase your pricing can make a huge difference in your conversion rate!
I’m sharing my experience and exactly what I did to take lackluster conversion and send it through the roof!
Why you should be thinking about those opt-ins
The incredible value of a detailed service menu
What worked for […]
We’re back for Part V (the final installment!) of our latest WordPress Website Design series – How to Create a Membership Website!
So you’re just about ready to launch your membership website, right? Your site is set up with the WishList plugin. You’ve set your price point, and it’s connected to your shopping cart and email system. Your high value content is ready for your members, either all at once or monthly. You’re ready to go – except – you need a sales page on your website to drive potential members to your membership site!
Creating a sales page for your membership […]
We’re back for Part III of our latest WordPress Website Design series – How to Create a Membership Website!
Now that you’ve chosen the type of membership website you’d like to offer, and the price point you’d like to create, it’s time to decide how your clients can access your site. Once again, you have choices to make that allow you to determine whether your members have access to everything immediately, or if your content will be presented on a month-by-month basis.
Membership website structure
Yearly Membership Website: Whichever structure you choose to use, you can create all of your content in […]
In my recent post, WordPress Website Design – How to Create a Membership Website – Part I, I provided guidance on choosing the website structure that is best for you. Now it’s time to dive into content creation (it’s a BIGGIE!).
Creating content for your membership website should be a process similar to any other content you’re creating. It should be high-value, varied and easy to access. You can create videos, blog posts, expert articles, slideshows, infographics, monthly Q&A calls, expert interviews and even feature guest bloggers who may receive a percentage of the monthly membership fees (this allows you […]
There are many ways to monetize a website, one of the best being a membership site. I like to think of this type of website as a library of content, or a sort of Supercenter for content, that allows you to charge for access to a variety of training materials related to your industry. I’ve set up literally dozens of membership websites over the past few years, including half-a-dozen for myself, as well as for clients.
The most common way to set up this type of site is to charge a monthly fee for access to the website. However, there are […]
As the title of this post implies (3 *More* Important Tips), this is not the first time I’ve written about the steps you should take to keep your WordPress website secure from hackers. In fact, I have two others posts you should take a look at, Is Your WordPress Website Secure from Hackers and 5 More Tips to Secure Your WordPress Website from Hackers.
I also offer more information on WordPress security in my Authentic Leader video series, where I devote nearly half-an-hour sharing 12 Ways to Secure Your WordPress Website from Hackers.
Now, as I bring […]