How to Create a Social Media Content Strategy That Works | 4-min Fast Track Video Ep #43

What are some of your biggest social media questions?  If you’re like many online entrepreneurs trying to grow and engage your following, you’re asking things like:

How often should I post?
What type of content should I post?
How do I get engagement?
Which networks are best for my industry?

How do you stand out?

Do you ever find yourself scrolling through your Facebook or Twitter feed and finding that nothing is even pulling your attention or having an effect on you?  You’re not alone!

It’s no surprise that mastering an effective social media strategy has become increasingly challenging.  People are more distracted than ever, and the […]

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How to Promote and Recycle Older Content | 4-min Fast Track Video Ep #14

Do you have lots of old content just sitting somewhere feeling abandoned (those poor old blog posts!)?  We spend so much time creating content and pour a great deal of energy into promoting it….once, twice….maybe a handful of times.  And then what?  We’re on to the next batch of new stuff!

Well, guess what?  You can put that arsenal of older content to good use.  And reduce stress, save time and continue providing value in the process.  Not too shabby!

I’m sharing how to promote and recycle older content to better your business and help more people!

You’ll discover:

How social media management tools (like […]

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New Year, New Focus!

I don’t know about you but I can hardly believe it’s the New Year already!!

I’m sure you’ve been getting clobbered with emails and other types of content about achieving your goals, so I’m not going to write about that today. You’ve got that handled. 🙂

Instead, I want to share a few things I’m focused on … and kick off the New Year with simply a means to reconnect.

In 2016, here are a few things I’m focused on (and this may help with your planning too!):

 

4-minute Fast Track Videos

In 2.5 hours last week, I sat down and knocked out 24 videos to […]

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7 Deadly Social Media Mistakes

It almost goes without saying – almost – that social media has become critical to the success of your online business. WHY this is true almost doesn’t matter, as long as you understand that this is true. Of course, the reason is actually kind of simple – it’s because using social media allows you to build relationships with your target audience, thereby building loyalty and enhancing your online reputation.

Based on my own experience (and yours too, I’m sure!), we tend to follow others on a social network based on the value we receive from them. This means that we either […]

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3 Social Media Resources to Bookmark

Today is social media day! (Not globally recognized or anything, it’s just the topic I want to give you specific training on today.)

A client of ours has been posting a new video to YouTube on a weekly basis, but wasn’t exactly getting the results she’d hoped for. I was SO proud of her for making this effort… naturally, music to my ears! When I logged into her account, I saw that she was missing MAJOR opportunities for exposure.

I want to address that… plus a few other social media tips that will dramatically give you a boost!

 

1. YOUTUBE

The major area this client […]

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Affiliate Marketing Basics – How to Promote Your Affiliate’s Programs

Now that you’ve decided to Make Extra Income through Affiliate Programs, it’s time to talk about marketing them to ensure that you actually do create a new income stream from the commissions you hope to receive.

Create a Launch Plan

…just as your affiliate developed a plan to launch their product or service to create a return on their investment. Now that you’ve become invested in their product or service, you too should create a plan to launch it to your visitors and list.

Blog Post – explain why you love this product or service so much. Especially if you use it […]

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Authentic Leader Webcast Episode #23: What is a Hashtag and How Do I Use Hashtags?

When I first started out in the amazing world of social media I had no freaking clue what a “hashtag” was!! I wondered if I had to go somewhere to register this so called hashtag, why anyone would use it, and why they were so dang popular.

So I dug in all those years ago and as it turns out….its SO EASY!!

In this video you’ll learn:

What a hashtag is
How to create a hashtag
Which social networks use hashtags
How to search hashtags and join specific conversations
Why you’d want to use hashtags for special events
and sooo much more!

I get super specific so you’ll learn […]

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The Missing Ingredient to Your Social Media Success

Social media is about the people, not about your business. Provide for the people, and the people will provide for you. Matt Goulart said that and boy was he right!

So often we are looking for the next “tool” or next “strategy” and we forget what social media is REALLY about…. the people.

If you want to be a social media rockstar, focus on building relationships.

For example, you have a nail salon…

Post photos of all your client’s pedicures as a “thank you” shout out for their business.
Post two client’s manicures next to each other and ask your audience to pick their favorite.
Run […]

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Q&A: How Do I Avoid Losing My Email Subscribers to Social Media?

Jackie Ruka, www.gethappyzone.com, submitted a question for the “Ask Amber” Podcast asking how to avoid email subscribers unsubscribing to her email broadcasts and instead, following her on social media. She is trying to build her email list, create engagement and convert prospects and is concerned about social media getting in the way.

This is a great question!

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me know what […]

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What To Do If You Are On a Business Plateau

Nothing happens until something moves. Albert Einstein said that and he was right.

Do you ever feel like you’re on a plateau?

Your email list isn’t growing, or it seems like you just can’t seem to make the progress you want in your personal or professional world?

Boy, do I know how much that feeling sucks.  :-/

If you want a way out, the answer is easier than you think. Get moving.

Take ANY action – start blogging more, go on a first date, jump in with both feet with facebook ads, get out of the house on a week night, take a trip – […]

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