Online coaching offers a range of difficult marketing challenges. Perhaps the most problematic of these is – the internet is an inherently impersonal environment from which to try and market oneself. Knowing this, online coaches must present themselves in ways that are unfamiliar to many online marketing firms, or to less experienced WordPress website development teams.
Seeking help, owner Richard Haynes approached NGNG with the marketing challenges he was facing as an online fitness trainer to seniors. It quickly became clear that the website for Total Joint Fitness did not present him in a way that would […]
Dr. Jeff Caster is a psychologist in Littleton, CO, a comfy suburb southwest of Denver. He has a Masters and PhD in Clinical Psychology, and has been in private practice since 2005. Recently, he sought and found WordPress website development and online marketing support to help him grow his practice.
While staying current in his practice was not an issue for Dr. Jeff, he realized his website had become somewhat obsolete. He began to look for a team that offered high quality website development and design. But, that wasn’t all he wanted; he also needed help with other web services and […]
Going into forums or commenting on blog posts with promotional material can do a lot more harm than good sometimes.
You may be ignored; you may be condemned; you may even be removed from the group by the moderator. Once you’re identified as a “spammer,” you’re only going to turn off the audience.
As an online business development coach, I’m regularly asked how to self-promote without seeming spammy. In a recent episode from my Authentic Leader Q&A Video Series I answer this question for you: How Do I Gently But Effectively Promote Myself and My Work?
Today, I want to share […]