Closing the Sale – How Much Free Content Should you Give Away?

Giving away free stuff does a few things for you that nothing else can do: it helps to increase credibility, builds loyalty, and enhances your reputation as an expert in your niche.

In the long run, offering exceptional value to potential customers and clients is the best way to build your online business.

On the other hand, being stingy with your content will have the opposite effect, making visitors to your business site think you’re only out to “make a buck” off them.

Give away the farm

I’m all about giving. Giving valuable content out helps to build trust. Wouldn’t you rather work with someone […]

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Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Tom Rubens, www.theaccountabilityfactor.com, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale.

This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a way of proving your value, showcasing your credibility/expertise/experience. But you also want to monetize and make sure you’re not just giving away the farm, right?

All of this is explained (with a detailed strategy plan) and more in this Authentic Leader […]

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