Avoid the What’s Next Trap & Make Publishing Fun

I was interviewed last week for a TRULY valuable Summit, and I found myself re-inspired by a few things. I want to share that with you now.

Do you ever find yourself in the trap of quickly seeking the “what’s next” in terms of how to market, how to get clients, how to sell?

I see it all the time and find myself stuck in that trap sometimes.

But when Kathryn Kemp Guylay interviewed me for her “Make Publishing Fun!” summit, our time together really reminded me that the basics WORK.

Ok, […]

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How to Use Monthly Webinars to Monetize, Build and Convert | 4-min Fast Track Video Ep #51

If you could monetize your business, build your email list, build credibility and convert prospects into clients by setting aside about 2 hours a month … would you? You can do it by learning to master monthly webinars! 

There’s a learning curve, so you’ll need to get the hang of it. But this happens very quickly when you have the right tools and training. And that’s what I’m here to give you!

What’s really great is a good chunk of this process can be automated. So once you get that first webinar down, a good part of the process for future webinars can mostly […]

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How to Pick the Perfect Webinar Platform | 4-min Fast Track Video Ep #34

What’s your favorite webinar platform?  Not sure?  Then this fast track training is definitely for you!

Webinars are such a powerful way to promote your products, programs and services.  They have the potential for amazing conversion and allow you to really connect with your participants.

Curious about how well they typically convert?

The average conversion on a sales page is likely around 2% – 5%.  That’s pretty low.

The average webinar conversion is about 25%!  Maybe a little lower if you’re brand new to webinars … and often much higher once you’ve gained good experience (think 35% – 40%)!

The bottom line is webinars are […]

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How to Showcase Pricing on Your Website for Better Conversion| 4-min Fast Track Video Ep #13

Are you a service provider wondering how to showcase pricing on your website?  Should you put it all out there for everyone to see right away?  Is it better to encourage people to contact you to discuss pricing?  Or would you be better off doing something different?

Believe it or not, how you choose to showcase your pricing can make a huge difference in your conversion rate!

I’m sharing my experience and exactly what I did to take lackluster conversion and send it through the roof!  

You’ll learn:

Why you should be thinking about those opt-ins
The incredible value of a detailed service menu
What worked for […]

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Converting Opt-Ins to Better Your Business | 4-min Fast Track Video Ep #3

There is a HUGE conversion opportunity that most people are missing out on!  This 4-min Fast Track tip might just rock your world, so get your pen and notebook ready!

What do you do after someone opts in to a product or service you’re offering?

If you’re just passing along a generic thank you email, then you’re missing out on an enormous opportunity to get to know the needs of those showing interest in what you have to offer.

I’m sharing why you need to use your opt-ins to get know your customers better … and how converting opt-ins is done!

You’ll learn:

The effectiveness of […]

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How to Write Emails that Convert

HOW you say what you have to say can be just as important as what you have to say.

Staying in touch with subscribers to your email list is critical to monetizing your efforts. Here are some very important tips to structuring your emails that will not only keep your audience engaged, but will also lead to more sales.

First, you have to keep in mind that your list may be the most important marketing tool you possess. After all, these are people who’ve already shown an interest in working with you, by subscribing to your list. Because they’re already engaged, these folks […]

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