Is your business branded properly? What is the most important thing you want others to know? Why are you here? What do you have a burning desire to share? Your answer to those questions will become your “key message” – one that you repeat over and over again in conversations, content and product creation. It should be easy to say and remember. Your key message should be used consistently in news releases, blog posts, social media, products and other communications.
The bummer is that most business owners THINK they have a clear message. They think all they need is “more web […]