The Movement Marketing Summit with Amber Vilhauer, Aj Amyx and Andy Zitzmann

Today I want to invite you into my mindset around branding and conversion.

What I find interesting is that if you’re not getting the sales you want, you think you need to market harder or in a different way. You rarely think about the possibility of an issue around your branding. Today, I’m going to expose you to the real problem….

(also, see below for real actionable branding tips you can use in your business!)

You could do ALL the marketing in the whole world – and you could do it perfectly! – but when that traffic comes back to your website you’ll find out if your […]

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Authentic Leader Webcast Episode #10: Branding, Core Message and Client Acquisition

Most entrepreneurs think all they need is to learn marketing and they will get the results they want.

I can tell you that if your brand, core message and sales funnel isn’t clear … all the marketing in the world won’t help you achieve long-lasting, highly efficient business results.

In today’s Authentic Leader webcast, you’ll learn about all three!

So if you are an author, speaker, coach or heart-centered entrepreneur who would like to learn how to develop a core message that resonates with your audience plus learn how to fine-tune your brand for better engagement, this Authentic Leader Webcast episode is for […]

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Authentic Leader Webcast Episode #2: Leadership Q&A with Lisa Marie Platske

Do you ever feel frustrated and shout out, “I don’t get it!! I don’t get why more people aren’t buying,” or “I don’t get why more people aren’t engaging with me on social media,” or “I don’t get why ______________!!!”

Award-winning communication and connection expert Lisa Marie Platske says it’s because you are not properly positioned in the marketplace.

Chances are, through your creativity (and sometimes through your impatience from not seeing results quickly enough) you add extra layers to your core message and brand that confuse your following and potential customers.

I interviewed Lisa so you could hear straight from this HIGHLY […]

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Build Your Online Platform: An Integrated Approach to Website, Social Media and List-Building Development

Do you have a burning, passionate message inside that you want to get out to the world?

Authors, speakers and coaches around the world are stepping up to the awesome challenge of building an online business.

If you truly want to be successful online, you have to learn how to work with all of the pieces of the puzzle which includes:

Strategic business planning
Branding
Website development
Building a following
Content creation
Product development and launch planning
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How to Stand Apart from Your Competition

Do you feel discouraged with all of the “experts” dominating online every day all around you? Have you wondered how to stand out amongst the crowd of “empowerment experts” that are popping up every day?

One of the most sure-fire ways to stand out in this world is by being authentic, pure and transparent.

I was raised to be very aware and loving. To help as many people as possible and always focus on giving back. It is my nature to always go above and beyond for people – to do the right thing.

This comes across to website visitors, clients, and social […]

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Build Your Online Business: The 5-Pillar Strategy for 6-Figure Success

Everyone needs an online platform. This is your sphere of influence online based on all of your touchpoints – your website, Facebook, networking, etc.

It’s challenging to build a business online and cut through the noise of hundreds of millions of websites online and be heard. You must have a strategy and a focused action plan to reach a global audience that resonates with your message and wants to follow you long-term.

Today I am […]

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Branding: eBook Design that Says Something About You and Your Message

eBooks are no longer a “new and cool” concept. It seems like everyone has an eBook – which I think is pretty cool. I love writing eBooks. They’re fast to knock out, they have the opportunity of going viral (if you spend the time to do them the right way) and they can REALLY say something about you and your message.

When you get the idea to write one of these short books (usually 6-12 pages in length), puuullllease consider all that “stuff” beyond writing the words. In my opinion, to write a solid eBook you’ll want to:

Create an outline so […]

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