New to blogging? Do you have this paranoia about what to say or how to start?
Step 1, check out this video:
Watch the video on YouTube, then come back for more! Link opens in a new window for convenience.
There should be a strategy for your blog. You want to have a general theme (mine is online business development for example) and all of your posts are related to that theme. It’s like journaling with a purpose.
Step 2, come up with a list of 50 blog topics
Spend 30 minutes and sit down with a blank sheet of paper. Write one keyword phrase at the top which encompasses the main, overall topic or theme for your business. For example, we can use “Online Business Development”. This will become the main theme for your blog – and all topics are branches of this core theme. Beneath that heading, write as many sub-topics as you can think of.
These might include:
- logo design
- Website development
- where to start with networking
- List-Building tactics
- blogging topics
- Content strategy and planning
- google analytics
- Product development and launch strategy
- Social media mastery
- Affiliate marketing
- Networking and strategic partners
- Analytics and reporting
- Internet marketing
Keep going until you literally can’t think of anything else. If you can’t get to 50, type your top keyword phrase into Google and see what comes up to help thought-jog you. The reason behind this exercise is to have a reference list each time you sit down to write a blog post. No writer’s block and hopefully this will provide some motivation to keep blogging.
Step 3, organize your topics and make a plan
First, pick your 10 KEY topics above. These become your “blog categories” (10 things you will generally always write about).
Next, organize all other topics above into one of these 10 categories (some overlap will occur, that’s ok)
Now your page might look something like:
Online Business Development
- Branding – logo design, color meaning, brand consistency, fonts
- Website development – design examples, key functionality pieces, conversion rates, bounce rates, domain names, hosting
- List-Building tactics – email management system, subject lines, frequency of emailing, free offers, call to action
- Content strategy and planning – blogging, topics, frequency, branding, product, social media
- Product development and launch strategy – teleseminars/webinars, free vs paid, marketing, frequency, viralability
- Social media mastery – facebook, google+, linkedin, youtube, twitter, pinterest, why, how
- Affiliate marketing – how to start your own, how to register for someone else’s program, ethics, promotion tips
- Networking and strategic partners – strategy to network, where to start, how to get to the big dogs, email templates
- Analytics and reporting – accounting, google anaytics, scheduling, reporting, organization
- Internet marketing – general strategy, trends, who to follow, etc
You now have your main theme, 10 categories, and 30-40 writing topics.
Step 4, understanding a good, general blogging structure
So it’s time to write your posts now. Pick a topic from your list – whatever you’re motivated to write about that day, and you write in this format:
- 400-1000 words per post
- We need a Title (compelling and has some keywords in the title you’d like Google to notice you for). An example of this could be, “Build Your Online Platform: An Integrated Approach to Website, Social Media and List-Building Development“– with a title like that, the blog post could be ranked under your “build your online platform”, under “website”, “integrated approach”, “social media” and under “list-building development”. I usually just think of “What would someone type into Google to find this blog post?” and “How do I want to be found?” Note not all of my titles are that long. There should be a balance to the length AND the title should make sense. Don’t start keyword stuffing because then you’ll lose the interest of your audience.
- Stories are always good – yours or friends or others.
- Once you get going with blogging, it’s good practice to link back to past posts. This will keep visitors on your site longer and help with SEO (search engine optimization)
- Separate big chunks of text, bulleted lists rock, and add headlines for the sections in your blog to keep the reader engaged.
- Your closing paragraph should include a call to action – such as check out my book page, sign up for my newsletter, share this post on social networks, etc. Maybe not 100% of the time, but it’s a good habit to get into. Explain the ‘why‘ behind them taking action. Sell people on what you want them to do.
- The last line or so of your content should ask your readers a question, or encourage them to make a comment to your post. The more interactive you can make your posts, the better!
Step 5, post regularly!
There is nothing worse than going to a blog that’s been abandoned by the owner because they gave up, “got busy” (ahem) or couldn’t commit. If you’re going to start a blog COMMIT.
Write a minimum of once per week. Twice per week is better if you can manage it.
Your audience WANTS to hear from you. Even if you think no one is listening, someone always is. Make each post your best. Give it all you’ve got! Before you know it, people will be sharing your content on social media, top magazines will start linking to your posts, and a thriving business will be yours.
To get started, commit and go write a blog post now! 🙂