Google+, Facebook, Twitter, and YouTube all allow you to upload custom-branded designs for your profile pages. Your designs can include anything from your logo, to your photo, to your web address and more.
I have been designing these branded graphics for clients for a long time now and they are becoming more and more seen as a critical step for business owners online. I do think there is a strategy to go about creating these graphics in a way that is appealing to your audience and effectively drives that social media traffic back to your website.
When approaching social media branding think about the most important values you want to convey and how to express the way people feel about what you’re doing. This can be done through imagery, testimonials, social proof, etc.
It is smart to spend a little time and do some research looking at multiple Google+ profiles before deciding what elements you want featured on your cover art.
See below for recent Google+ covers we have designed for our clients:
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I look forward to connecting with you today!