Then it’s time to look at this list and see what you’ve put on the back burner.

• your brand and message specificity
• website love
• adding regular educational and inspirational content
• building your following and email list
• developing different types of products and fine-tuning your sales funnel
• rocking your social media

You see… if you put one or two or three of those things on the back burner, expect weaker results.

If you want to really build your business successfully online, you must always have a focus on all 6 of these areas. I call them the 6 Pillars to Build a 6 Figure Business.

Rotate through these areas evenly and you’ll see far greater results than you can even imagine right now.

We help authors, speakers and coaches to build successful online businesses. That means, more product sales, a much bigger following and the kind of joy and fulfillment you only dreamt about before today.

If there is anything we can do to support your message and business, please feel free to contact us. We are super approachable, quick to respond and will always give you 110%!

Pam Lehr’s dream of becoming an entrepreneur became reality over 15 years ago. Pam’s passion and marketing expertise allows her to guide small to mid-sized businesses to implement mobile marketing strategies and achieve a competitive advantage using mobile devices to engage their 24/7 connected customers to help them increase exposure, attract more customers and boost sales. Pam is at the forefront of a whole new world of opportunity and is committed to sharing her expertise with businesses who are ready to embrace mobile, the newest mass media.

Let’s face it, desktop websites were not designed for smartphones. How often have you done a search on your smartphone, only to find it difficult to view the content that you were looking for? In today’s world, we have information available at our fingertips and expect immediate results. Think about your potential customers; are they able to view the information they are looking for when searching for a business such as yours on their phone? Even if your business is at the top of Google, companies that don’t have a mobile-friendly site drive 61% of their mobile traffic to competitors. That is missed opportunity!

Non-Mobile Websites Hurt Your Reputation!

• 48% of users say they feel frustrated and annoyed when a site is not mobile-friendly.
• 52% say that a bad mobile experience made them less likely to engage.
• 48% said that if a site didn’t work well on a smartphone that the company did not care about their mobile users.
• 58% of mobile users expect mobile sites to load as quickly as, or faster than, desktop sites.
• When they visited a mobile-friendly site, 75% of people say that they’re more likely to return to that site in the future.
• 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service.

Go Mobile Media Marketing would love to give away a mobile optimized website to a lucky business valued at $499. This site will include up to 7 pages (m-commerce could be added for an additional fee). The website includes:

• Design Customization & Setup
• Tap-to-Call function to your designated number
• Directions, if applicable
• Hours of Operation, if applicable
• Services
• Video and/or Photos
• Specials/Offers
• Social Media links
• Contact Us
• Link back to your main website
• Smartphone redirection added to your desktop website

You have until June 2nd to enter and win this giveaway!

 
Contest rules and notes:
This contest ends Sunday, June 2nd, 2013 at midnight.
Winner announced Monday, June 3rd via email and the NGNG Facebook page.
Registering with your email address alone will be considered entry into this giveaway and liking our Facebooks pages is optional.
NGNG Enterprises and Pam Lehr will have access to, and keep safe, your email address.

I love that he started his talk letting us know that at the end of the talk he wanted to offer full transparency and have us ask ANYTHING we wanted – highlighting that he wanted us to ask the questions we were afraid to ask. Damn I love that.

So I listened to his whole talk. It was great (and funny). He educated us on how to sell piles of books to corporations. A very unique approach to get massive book sales and spread your message further than you probably ever could trying to go the traditional route. I have studied this strategy for years, but he offered great tips about how to go after the biggest fish and make the biggest strides for success. He nailed it.

At the end of his talk, I’m looking around at the room of authors who were all pumped to implement these strategies. Reality hit me though and I felt disappointment because most people in the room might never even “try” his suggestions because of fear. That nasty Inner Critic that prevents the majority from going after what they truly want.

I raised my hand and asked something like,

“People always leave seminars feeling pumped up to make success happen for themselves. Yet, something stops them. I’ve seen people constantly struggle to do the things they want to do or need to do because they are afraid to go after it. They have reservations on taking even the smallest of steps. What is your advice to get into the right mindset and actually go after these strategies for success?“

Oh boy did he LOVE that question. Of course, I was fired up to hear his response. You know I live the phrase No Guts No Glory so I am always interested to see how superstars answer this question.

His response was simple and true. You just have to do it. He said there is no magic formula (so right on!!). “You have to be realistic. You can just hire someone to do the work for you either. You must engage.”

And there you have it folks. There is no secret sauce. There are just people in this world who feel the fear and do it anyway. There are also people in this world who feel the fear and it stops them in their tracks.

I decided early on in life that I wanted to face my fears and I can tell you honestly, it’s been 100% worth it.

If you thought this post was helpful, be a rockstar and share it on your Facebook or Google+ account. Thank you for your support!!

Being an entrepreneur offers so many interesting and unique experiences that you just couldn’t get anywhere else. I started my company in 2007 and named it NGNG Enterprises (standing for No Guts No Glory). I have trained my Courage muscle to give me the guts to pursue any goal I wanted to achieve and now, through my work I encourage other entrepreneurs to do the same.

I wanted to stand out in my career. I wanted to be one of the best at what I do. I can offer several keys to success, such as:

• Make each of your clients feel like they are your top priority because they should be (yes, even the little guys or people who can’t afford your services – everyone!)
• Respond as quickly as possible to people’s requests, even if it’s an email reply saying you’ll get back to them shortly (people LOVE the comfort of knowing you are on top of it)
• Treat your team like the absolute gold that they are (you wouldn’t have a successful company without them)
• Pay everyone and every bill on time or early (It’s responsible and fair, again showing you are on top of it and reliable – rare!)
• Be thorough in your work (Your attention to details will separate you faster from the pack than most anything else)
• Have the guts and initiative to challenge yourself (Don’t ever do the minimum)
• Inspire and educate others as much as possible (This will give you unmatched energy to keep going, even when you’re feeling doubt or procrastination creep in)
• Say YES to opportunity (Be a “yes” person not to people please but to launch yourself into new adventures that will lead to unparalleled success)

I could go on and on and on about the philosophies I run my business by. This mindset has allowed me to achieve a 30-50% sales growth each year I have been in business, clients and friends to regularly send message of gratitude and has given me a feeling of peace and confidence in how I show up in the world. If you ask other top producers, they will say the same.

As you figure out your keys to success as an entrepreneur, opportunity comes knocking on your door more and more and more. This is when the real ride begins. You start to dream of a big sales goal and actually hit it! You start to imagine the expansion of your company and you actually achieve it!

At some point though, you’ll experience a tipping point. This stage is at a different milestone for everyone. For me, it was in January when I realized I had the opportunity to grow my business into a million dollar earner. It scared me and it invigorated me.

My company was in negotiations with multiple BIG companies who wanted to create an alliance and long-term partnership. I was speaking more and producing more product – we were servicing more clients than ever before. This is what every entrepreneur dreams of right?!?

A quiet voice inside (which later got much, much louder) helped me realize it wasn’t my dream after all. My dream was to stay involved with clients. To motivate them to maximize their potential and share their message with the world through online marketing. I wanted to get my hands dirty every day and coach people to pursue their dreams … I didn’t want to just hire someone to do all of this work that I was so passionate about. I hit a roadblock and it took much soul searching to decide what to do from that place of uncertainty. Should I keep going, close these deals and hope I feel happier once I’m on the other side? Or do I stop, regroup and work on a new plan that headed in a direction I was more excited about?

As you grow your company, you will experience many moments like this. These are a few steps I took to gain clarity about how to move forward:

• Have conversations with people who have been where you are. For me, I chose to have conversations with leaders who grew to that million dollar success, and leaders who chose not to pursue that scalability yet have very successful companies anyway. I always like to get both sides of the story, ask smart questions and make the best decision for myself, from there.
• Get centered and really explore what you want from life. If you know what you want from life, you can construct a plan to make that dream a reality.
• Be at peace knowing that either decision you make, you will be OK. Life is ever-changing. New opportunities will continue to pop up. Sometimes it’s ok to just go with the flow.
• Take the time you need to make the decision. While it feels like, “NOW is the time! I have to decide right now!!” No, you don’t. People are patient and you don’t always need to be on other people’s timelines. Take the time you need to decide what is right for you business and life. Opportunity will still be there, waiting patiently.
• Trust your gut instinct. That’s what I did and WOW did it work out well in the end. Better than I could have ever hoped.

I had chosen not to pursue those deals and partnerships and continue to focus on what I was passionate about. My company growth is already up over 55% this year even without those deals, my team is happy and I am happy.

What was your biggest takeaway from my experience? I’d love to connect with you and know the challenge you face and what you plan to do about it. Simple leave a comment below and let’s continue the conversation.

If you thought this post was helpful, be a rockstar and share it on your Facebook or Google+ account. Thank you for your support!!

xo

Amber Ludwig
Your Get-It-Done Girl

Although these are all proven engagement methods, we want to take a look at one of the most effective engagement tools available and that is Mobile Marketing.  91% of adults keep their phone within arm’s reach 24/7.  Think of the convenience.  People can hardly go an hour without looking at their phone and the ability to literally put your message in the palm of a consumer’s hand is now a reality.  Below you will find 4 unique ways consumers interact and engage using mobile, so you can determine where to start in your own business:

1.  SMS Messages.  Texting is simple, instant and effective and your consumers do it all the time.  Take into account that it takes 90 minutes for the average person to respond to an email; whereas it takes 90 seconds for the average person to respond to a text message.  When people hear their text ringtone, they can’t help but look at it, as our curiousity gets the better of us.

How consumers engage using SMS:
Through an SMS platform, the receiver (aka consumer), would receive a message that causes them to take action.  Send them a reminder that their appointment is tomorrow, an upcoming event registration deadline, enter to win, ask consumers to reply to your text and the first 5 receive a special offer, and time sensitive coupons

2.  Mobile Coupons.  A mobile coupon is an electronic ticket that is delivered by a mobile device that can be exchanged for a discount or rebate when purchasing a product or service.   Mobile coupons delivered by text message or a QR Code scan drive traffic to stores, events, attractions, and services; adds value to a purchase; directs a discount to the consumer; and leverages distribution.  According to Juniper Research, mobile coupons are expected to increase from $5.4 billion in 2012 to more than $43 billion by 2016.

How consumers engage using Mobile Coupons:
Smartphones let users access deals on the go and have the capability to serve coupons that are highly relevant based on location, behavior, and timeliness.

3.  QR Codes.  A QR Code is a 2-Dimensional matrix barcode.  QR codes are read by software which scans them and then links to the information they contain.  They are designed to allow content to be decoded at high speed providing desired information and content.  QR Codes are a convenient way to deliver content to your customers and potential clients.  QR Codes placed within print material allows you to bridge offline marketing with online marketing and turns your print material into an interactive experience.

How consumers engage using QR Codes:
QR Codes are unique and quite often get scanned simply because people are curious as to what information is contained within all of those squiggly lines and squares.  Consumers scan QR Codes to be directed to a mobile website, video, survey, coupon, business card, landing page, contest, or product/service.  All very important ways to drive engagement with those interested in your business.

4.  Mobile Apps.  Apps are powerful and people love apps, no matter their age.  In fact, it is estimated that 64% of mobile phone time is spent on apps.  If you are an active smartphone user, you can definitely relate.  Mobile is everywhere, and a mobile apps allows for branding, GPS coupons for checking in, Push Notifications for offers, promotions, and events and is viral allowing for sharing on Social Media.

How consumers engage using Mobile Apps:
Almost every app out there is interactive  and the more the consumer likes it and uses it, the more likely they are to share that app with their friends.

Everyone chooses to engage differently and your business has the opportunity to market to your audience in many different ways and let your customer decide how to engage with you.  If you are not sure how to get started, we would love to discuss the best options for your business.  If you have any questions about Mobile Marketing, please contact us at 1-888-544-4639.

Pam Lehr’s dream of becoming an entrepreneur became reality over 15 years ago. Pam’s passion and marketing expertise allows her to guide small to mid-sized businesses to implement mobile marketing strategies and achieve a competitive advantage using mobile devices to engage their 24/7 connected customers to help them increase exposure, attract more customers and boost sales. Pam is at the forefront of a whole new world of opportunity and is committed to sharing her expertise with businesses who are ready to embrace mobile, the newest mass media.

Are you frustrated you aren’t getting more traffic to your website?

Do you see friends sharing other people’s content and wish they would share yours?

How nice would it be to not just get more traffic, but build your list faster, sell more product and be “in demand?”

This is ALL a result of regular blogging.

My goal is to blow your mind with three things:

• All the ways your blog will supercharge your website and get you massive results
• How easy it is to get started and keep going
• A secret weapon that could blow the roof off your website

Supercharge Your Website with Blogging

Blogging is the heart and blood of your website. It’s what keeps your business flowing and thriving.

Each time you publish a blog post, you prove to Google that you are here to educate and inspire your following on a regular basis. Google will reward your efforts by ranking you higher in its search engine for the topics you write about. The more consistently you blog over a longer period of time, the better you continue to get rewarded. It is CRAZY how much traffic I get to my website by writing just one post per week.

I didn’t start with just one a week though. In the beginning, I wrote 2, 3…even 4 a week. I had heard that something magical happens when a blog achieves 100 posts. I wanted to hit that goal ASAP. I hit it, and I saw a lot more traffic flow in. I built the traffic up to 10,000 page views per month and scaled back to once a week to focus on product development and scaling my business. It’s now a well-oiled machine.

As Google ranks you higher, something very cool happens. Sites with huge followings find and SHARE your posts! The editor in chief of Slate magazine found one of my posts and linked to it from within his blog post. I got 1,000 new visitors to my website overnight!

As you continue to publish great content, people share your blog posts on their sites or -even better - social media. If you think a blog post rocks, you’d share it on Facebook, Google+, Twitter and LinkedIn. Everyone in your network would then see that post, read it, opt-in to that website, buy products and the cycle continues. People advertise you for FREE because your content rocks!

You Can’t Afford NOT to Get Serious About Blogging!

But, I don’t have time! With all due respect, I call BS. You can make time for a task this critical to your online success. If you want the chance to get 1,000 new visitors to your website overnight, or get 10,000+ page views each month, or triple your opt-in list, or, or… you get the point. Blogging is THE answer.

Where to Start? Take 15-20 minutes and sit down with a blank sheet of paper. Write one or two words at the top which encompass the main, overall topic or theme for your business. For example, we can use “Dog Care.”  This will become the main theme for your blog. Beneath that heading, write as many sub-topics as you can think of such as: dog food brands, flea treatment, training tactics, dog toys, etc.

Keep going until you literally can’t think of anything else. If you can’t get to 50, type your top keyword phrase into Google and see what comes up to help thought-jog you. The reason behind this exercise is to have a reference list each time you sit down to write a blog post. No more writer’s block, and hopefully this will provide some motivation to keep blogging.

You don’t need to write posts nearly as long as this one. This one is long because I have a point to prove. Yours can be 400-500 words. Write a blog post once a week – minimum. When you’ve published the post, share it on your social networks and encourage people to read and share your blog post. Tell them WHY they should read your post – give them a reason, give them the benefit.

At the end of the day, if you share good, valuable how-to or inspirational content, your results will be incredible!

“But, I don’t wanna do blogging!”

Then find someone who will do it for you! It is THAT critical to your success.

We have a brilliant copywriter on our team who will write 4 blog posts a month for you, infused with keywords for optimal Search Engine Optimization, for just $297 a month.

There is no long-term contract, no catch. I saw that my clients needed support in this area, so last week I developed some copywriting packages… and clients are going NUTS over them!

Important! If you know you just won’t have the capacity to rock your blog, then give us the opportunity to write for you for one month. If you love what we can do, renew for another month. Worst case, you’ll have 4 well-optimized blog posts containing awesome content.

To get started, click the “Add to Cart” button below. We will then reach out with next steps and get started. You’ll love how EASY this is!

A Secret Weapon That Could Blow the Roof Off Your Website

It’s obvious now that the more you blog, the faster you will see massive results. It’s a numbers game.

We’ve been running “guest blogging” programs behind the curtain for some pretty big websites over the past couple of years.

We get started with a new client and structure a custom guest blogging program for their website. We work with the client to gather several writers who are committed to submitting at least one blog post per month. We then take all of the leg work off the client and completely manage their blog and the 10-15 authors we have on board. This includes managing the editorial calendar, managing the authors, scheduling, search engine optimization, blog post prep work and more.

I tell you this because I have seen first hand how drastically guest blogging programs can increase traffic to a website.

Here’s a hit list of what you’ll need to do to run your own guest blogging program:

• Generate a list of writing topics that the authors can use to gear their writing toward your theme.
• Create a Guidelines document that the authors can use which explains your vision, how to upload their articles onto your website, what topcis they can write about, etc. (The one I custom-create for our guest blogging management programs is 16-pages and includes SEO training and a whole lot more!).
• I suggest creating a Google Doc to keep track of the authors, their schedules and contact information.
• Set up your blog to showcase the guest authors and really give them exposure (Examples: supermomceo.com and consciousdivas.com).
• Create email templates for: inviting a writer to join your blog, an acceptance email, a getting started email, an email to let them know the date for which their blog post has been scheduled, an email letting the writer know that their post has been scheduled and asking them to share the post on their social media and a reminder email which goes out once a month reminding writers to upload their articles by the 1st of the month.
• Generate WordPress user accounts for each guest author, and send them their login information with the Guidelines.

What’s in it for you?

• You now have 10-15 people writing good, valuable how-to or inspirational content each month.
• These writers will be sharing their articles ALL OVER social media and in their newsletters.
• Google is going to see that your website is supercharged and will start ranking your posts higher in search engines.
• This will immediately boost your credibility

The traffic you get will be tremendous compared to what you’re getting now!

What’s it in for the guest writers?

• They can see they are a guest writer on your site which adds social proof that they know what they’re talking about.
• They will get exposure from your huge following.
• They get to add their bio on your site, which adds a “backlink” to their site and can increase their SEO.
• They will be networking with other amazing individuals through your site, any many can become joint venture partners.

There are just so many benefits all around – It’s a WIN WIN.

Give a Little Love

If you thought this post was helpful, please support me by sharing it on Facebook or Twitter. I appreciate your time!

Have a question or comment? Post a comment in the Facebook box below. I’d love to hear from you!!

My following is SUPER loyal for example, because they see how I pour myself into my work and truly want to help them.

One way I suggest improving the quality of your social media engagement, and therefore your following’s social media experience, is to study what others are doing.

Spend 30-60 minutes each month on Facebook, Twitter, Google+ and LinkedIn researching companies and individuals related to your industry. You may want to do a quick Google search if you do not know who your competitors are. For example, search “dog trainers.”

As you locate your competitors, thoroughly scan their Facebook, Twitter LinkedIn pages to evaluate what they are doing.

You are looking for…

• the number of friends they have
• what kind of content they post,
• how frequently they are making posts,
• are their friends or followers posting on their wall,
• are they generating a lot of comments,
• do they offer different media posts,
• are they self-promoting their products and services and how often / how do they do it,
• what is the mood like on their page, etc.

It will become obvious to you if this competitor has 30 friends and never posts, then they are not a model to follow. But if you find a competitor that has 1,500 friends, has a lot of activity on their page and is branding themselves well, then they are someone to study and learn from.

During your research be sure to take out a piece of paper and jot down ideas of what you want to improve about your own Facebook, Twitter, LinkedIn etc pages.

Social media is not a one-way street of you promoting yourself. I invite you to spend the time and do this research to improve your social media efforts. You’ll be shocked at how much better your results will get with a little extra care in this department.

It is much more expensive to try and acquire a new customer, and besides, your existing customers deserve extra love from you since they already took that leap of faith with you!

The most powerful form of advertising is word of mouth and its even free! Your customers are so incredibly valuable because they already love your work, they will refer others to you, and they want to see you succeed.

Today I invite you to reach out to your customers with a thank you note. No pitch, no incentive, just a good ole fashion ‘thank you’ gesture.

You could even take it one step further and turn this into a regular habit! Imagine how good this will make them feel!! They so deserve it.

Pass it on.

- Your Get-It-Done Girl

Tool #1: Boomerang for Gmail

I LOVE this email tool! Boomerang allows you to schedule email replies for a future date and time. It also allows you to keep your Inbox manageable by scheduling an email to disappear and come back to me at a later date and time. For example, if an email doesn’t need a reply for a week, I don’t want it clogging my Inbox! I just schedule it to be resent back to me in a week and reply at that time. (learn more: www.boomeranggmail.com)

Tool #2: Facebook Scheduler

Similar to Hootsuite or Buffer, Facebook has its own scheduling tool. I love using it because there is no mention of “posted by ____(buffer, for example),” which has lowered my results of Likes and Shares. Write a week’s worth of Facebook posts in advance and now you will keep up with your Facebook rockstar status without being glued to your desk. (Instructions: http://bit.ly/10gkJlL)

Tool #3: Google Keyword Tool

Unsure of what your audience wants to learn about? This tool allows you to type in general industry keywords such as “children’s books,” “music theory,” “baseball,” and Google will populate current related searches as well as rank them by popularity. This data will not only show you the top topics people are searching for but this in turn gives you all sorts of writing material you may not have thought of otherwise. (tool: https://adwords.google.com/o/KeywordTool)

Tool #4: Evernote

As we search online or just sit with our computers to “get creative” and stay productive, we come across hundreds of ideas, cool websites and pieces of content. Generally, we lose most of it because we don’t have a way to quickly and easily record it all. Evernote is the tool to store all of this data for you, organize it and access it anytime, anywhere. (tool: www.evernote.com)

Tool #5: Carbonite

This is a must-have, critical tool! Carbonite is an online computer backup system. What would it feel like to have your computer crash and all of your files no longer existed? This happens ALL the time. Simply signup with Carbonite and it will backup all of your computer files each day. It’s very easy to use and restore your files. (tool: www.carbonite.com)

These are some of the tools I use every day in my business which really help with my productivity and peace of mind. Which will you try? Send me a comment on Facebook and share the tools you tried or which tools you already use. (https://www.facebook.com/ludwig.amber)

What I would suggest is scheduling all of your social media posts for the week on a Sunday or even the Friday before.

Post great educational and inspiring content your audience will enjoy reading. Post 2-4 times a day at different times (for example, space out posts every 2 hours or so).

How do I schedule a post to appear on my Page later?
(from Facebook Help)

You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 10-minute intervals.

From your Page’s sharing tool:

• Choose the type of post you want to add to your Page
• Click the icon in the lower-left of the sharing tool
• Choose the future year, month, day, hour and minute when you’d like your post to appear
• Click Schedule


If you choose a date in the past, the post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in.

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