I often get the questions, “How often should I email my list?” or “How much is too much?” or “What should I say?” Today I hope to shed some light on these answers by providing 8 tips to follow when sending an email blast out to your subscriber list.
The short answers?
- Email your list as often as you promised you would
- You do want to be respectful of how many emails you’re sending. I’d say weekly is plenty, but if you’re in a product launch, you can email you list a few times that week
- You should give valuable content that will remind subscribers why they signed up for your list in the first place, plus leave them wanting more
The important thing to remember here is that your email subscriber list has made the first move by signing up. This is a way of saying, “I’m gonna trust you to deliver the goods.” If you want to build a long-term successful online business, your list is a precious gem that must be cared for.
Whether you offer a newsletter or just updates, you definitely want to read these Email Campaign rules before sending out one more email. The tips I am supplying are valuable to help get you higher deliverability rates and higher conversion rates from your list.
- Send your campaign between 10am and 1pm (follow the time zone where the majority of your list lives). If you send it too early, people will be quick to delete your email because they just got to the office, they are already bombarded with emails and to-do’s. By sending your email campaign after that first wave of chaos, more subscribers will be more likely to read your content.
- Be careful of the words you put in your Subject line. Avoid spam words such as ‘free’, ‘limited time only’, ‘for you’, ‘buy’, ‘amazing’, ‘click here’, ‘offer’, ‘winner’, ‘opportunity’, etc. To view a list of the top 100 words you should avoid in Subject lines, click here »
- It’s a good idea to add into your email a “Send to a Friend” link. Also, be sure to have a “Subscribe” link for in the instance someone is forwarded your email and is not on your list. Always make it as easy as possible for people to subscribe on your website, emails, eBooks you create, etc. Even if you have to write, “Like what you see? Got to www.domain.com and signup to receive similar updates!”
- Sit down for one day each month and brainstorm a content plan. When the day comes to send your email, you don’t want to get Writer’s Block on what to say. Make a general list of topics you could cover in your email and in addition, keep a folder of good articles or website links that you can offer as resources.
- Sign up for your competitor’s subscriber list. No, this isn’t to copy what they are doing. Instead, find new and fresh ways to deliver content that sets you apart from what they are doing. It is good to keep on top of what your industry has going on, then always try to stay ahead of the game.
- If you are still sending emails from your personal email account, or are not able to send your campaign out to all email addresses at once, splurge and spend the $15 a month it takes to get an email management system that can do everything you want or signup for MailChimp.com and get a free account.
- In the email address you send from, make sure your domain is a part of it. For example, you could have ‘firstname.lastname@example.org’. That way, people recognize your URL so are more apt to open it and they can go back to your website easily.
- A smattering of tips to avoid getting caught in spam filters: Avoid using all caps to get a point across, keep your text black or blue – no red or yellow highlighting, limit your number of links in the email to 3 or 4, and don’t overdo punctuation such as !!! or ???.