9 Email Campaign Tips to Follow When Emailing Your Subscriber List

You are building a list and most likely let your subscribers know how often you’d be in touch. I have clients who send only quarterly newsletters and a notification when a new book comes out. Others may offer a weekly newsletter, and some get creative with that. For example, Marty (president of HereNextYear) sends out a mini-training piece every Tuesday called the “Tuesday Triplet” where he offers 3 tips on a certain topic.

We know how important it is to build a list but the important thing is following up with your list. If you said you would email weekly, then you should find time to make that happen. Signing up for you list is a vote of confidence and trust – reciprocate. So it all comes does to the email you send when the time comes.

Whether you offer a newsletter or just updates, you definitely want to read these Email Campaign rules before sending out one more email. The tips I am supplying are valuable to help get you higher deliverability rates and higher conversion rates from your list.

1. Send your campaign between 10am and 1pm (follow the time zone where the majority of your list lives). If you send it too early, people will be quick to delete your email because they just got to the office, they are already bombarded with emails and to-do’s. By sending your email campaign after that first wave of chaos, more subscribers will be more likely to read what you’ve spent time on.




2. Be careful of the words you put in your Subject line. Avoid spam words such as ‘free’, ‘limited time only’, ‘for you’, ‘buy’, ‘amazing’, ‘click here’, ‘offer’, ‘winner’, ‘opportunity’, etc. To view a list of the top 100 words you should avoid in Subject lines, click here »




3. It’s a good idea to add into your email a “Send to a Friend” link. Also, be sure to have a “Subscribe” link for in the instance someone is forwarded your email and is not on your list. Always make it as easy as possible for people to subscribe on your website, emails, eBooks you create, etc.




4. Sit down one day and brainstorm a content plan. When the day comes to send your email, you don’t want to get Writer’s Block on what to say. Make a general list of topics you could cover in your email and in addition, keep a folder of good articles or website links that you can offer as resources.




5. Sign up for your competitor’s subscriber list. No, this isn’t to copy what they are doing. Instead, find new and fresh ways to deliver content that sets you apart from what they are doing.




6. If you are still sending emails out of your personal email account, or are not able to send your campaign out to all email addresses at once, splurge and spend the $15 a month it takes to get an email management system that can do everything you want, like Constant Contact. You can read an earlier post titled, “Building & Managing Your Email Subscriber List with Constant Contact” which outlines the benefits, features, pricing and more.




7. In the email address you send from, make sure your domain is a part of it. For example, you could have ‘amber@insightfuldevelopment.com’. That way, people recognize your URL so are more apt to open it and they can go back to your website easily.




8. A smattering of tips to avoid getting caught in spam filters: Avoid using all caps to get a point across, keep your text black or blue – no red or yellow highlighting, limit your number of links in the email to 3 or 4, and don’t overdo punctuation such as !!! or ???.




9. It is worth noting that Constant Contact has some of the highest deliverability rates in the industry! Their deliverability rate is consistently above 97% — meaning if you send 100 emails, 97 will reach Inbox’s. So if you find that your emails before were landing in spam boxes, you may want to start considering an alternative.

 

Stay tuned in coming weeks as I share what information to include in your newsletter, how to create HTML emails and more.

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Visit These Related Posts:

• Part 1 of 3: Blast From The Past
• Have You Thought of Facebook as Your Opt-In List Yet?
• Email List Building Opt-in Newsletter Signup Box Examples

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