Avoid the What’s Next Trap & Make Publishing Fun

I was interviewed last week for a TRULY valuable Summit, and I found myself re-inspired by a few things. I want to share that with you now.

Do you ever find yourself in the trap of quickly seeking the “what’s next” in terms of how to market, how to get clients, how to sell?

I see it all the time and find myself stuck in that trap sometimes.

But when Kathryn Kemp Guylay interviewed me for her “Make Publishing Fun!” summit, our time together really reminded me that the basics WORK.

Ok, […]

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How to Handle A WordPress Website Hack | 4-min Fast Track Video Ep #33

Have you ever been a victim of a WordPress website hack?  It’s the worst.  Your site is down.  You have no idea what happened.  You’re panicking!  What do you do?

Things like not updating your site on a regular basis (themes, passwords, plug-ins) increase the chances of your site getting hacked.  This is why regular updates are critical!

(We offer an awesome maintenance service for a low monthly fee if you’re interested!).  

Regular updates help prevent hacks, but we all know that there’s no absolute guarantee of website security for anyone.  So what do you do if you’ve already been […]

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WordPress Website Security in 5 Easy Steps| 4-min Fast Track Video Ep #27

Do you have good WordPress website security in place?  Has your site ever been hacked?  If it has, you know what an awful situation that is!  Ugh!

While there’s no magic step we can take to have absolute protection against anything and everything (it’s just the world we live in!), there are 5 tips I can share with you that go an incredibly long way to achieving as much security as possible.

These actions aren’t always the most convenient (ahem…password changes anyone?), but believe me, the alternative is going to be a much bigger headache!

So let’s dive in to the 5 ways […]

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Monthly WordPress Updates Made Easy!

I have something brand spankin’ new to share with you today (…that I’m really excited about)!

You know how your WordPress website always has theme or plugin updates available? And how you’re scared to make them for fear of breaking your site (…rightfully so)?

And you may or may not even be aware how critical it is to make daily backups of your website (or that most hosting companies don’t do this, so you likely don’t have a backup of your site in case something goes wrong).

FACT: More than 30,000 webpages get hacked each DAY according to SophosLabs.

FACT: WPBeginner says 83% of […]

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WordPress Website Design – How to Create a Membership Website Part V

We’re back for Part V (the final installment!) of our latest WordPress Website Design series – How to Create a Membership Website!

So you’re just about ready to launch your membership website, right? Your site is set up with the WishList plugin. You’ve set your price point, and it’s connected to your shopping cart and email system. Your high value content is ready for your members, either all at once or monthly. You’re ready to go – except – you need a sales page on your website to drive potential members to your membership site!

Creating a sales page for your membership […]

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WordPress Website Design – How to Create a Membership Website Part IV

We’re back for Part IV of our latest WordPress Website Design series – How to Create a Membership Website!

By now you should have decided the best way for your clients to access your website.

So, what next?  Now you’re ready to choose the software that will run it for you and an application that will automate all of the critical steps for you (sign-up, payment, delivery and email autoresponders). There are tons of different options available, and I’m not an expert on every single one of them, but I can tell you that my favorite is a WordPress plugin called WishList. One of […]

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WordPress Website Design – How to Create a Membership Website Part III

We’re back for Part III of our latest WordPress Website Design series – How to Create a Membership Website!

Now that you’ve chosen the type of membership website you’d like to offer, and the price point you’d like to create, it’s time to decide how your clients can access your site. Once again, you have choices to make that allow you to determine whether your members have access to everything immediately, or if your content will be presented on a month-by-month basis.

Membership website structure

Yearly Membership Website: Whichever structure you choose to use, you can create all of your content in […]

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WordPress Website Design – How to Create a Membership Website – Part II

In my recent post, WordPress Website Design – How to Create a Membership Website – Part I, I provided guidance on choosing the website structure that is best for you.  Now it’s time to dive into content creation (it’s a BIGGIE!).

Creating content for your membership website should be a process similar to any other content you’re creating. It should be high-value, varied and easy to access. You can create videos, blog posts, expert articles, slideshows, infographics, monthly Q&A calls, expert interviews and even feature guest bloggers who may receive a percentage of the monthly membership fees (this allows you […]

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WordPress Website Design – How to Create a Membership Website – Part I

There are many ways to monetize a website, one of the best being a membership site. I like to think of this type of website as a library of content, or a sort of Supercenter for content, that allows you to charge for access to a variety of training materials related to your industry. I’ve set up literally dozens of membership websites over the past few years, including half-a-dozen for myself, as well as for clients.

The most common way to set up this type of site is to charge a monthly fee for access to the website. However, there are […]

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Colorado Top Fashion Consultant Dana Lynch Launches Redesigned WordPress Website

When certified image consultant and personal stylist Dana Lynch came knocking on our door to have us completely redesign her website, we could not wait to get started!

Dana has spent over a decade working with professional women to help them put together wardrobes that not only look amazing, but bring confidence, comfort and greater success to those who wear them.

When she hired us to redesign her website, we wanted to give to her what she has given to so many others. An end result that not only looks amazing, but brings increased growth and success!

Below is the “before” picture of […]

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