How to Write Emails that Convert

HOW you say what you have to say can be just as important as what you have to say.

Staying in touch with subscribers to your email list is critical to monetizing your efforts. Here are some very important tips to structuring your emails that will not only keep your audience engaged, but will also lead to more sales.

First, you have to keep in mind that your list may be the most important marketing tool you possess. After all, these are people who’ve already shown an interest in working with you, by subscribing to your list. Because they’re already engaged, these folks […]

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Do You Hold Back to Protect Yourself?

I read a really good blog post last week, and it inspired the heck out of me. I HAD to share it with you….

Christine Cress is the name of the leadership coach who wrote this amazingly insightful blog post titled “Was He Ever Invested?

You really, truly, should make time to read this…

In the post, Christine shares a story about her tween son who had a summertime mentor/friend. This young man is a college student who comes to work on ‘special projects’ with him. (Amazing idea, parents!)

Two weeks into this fast-forming and fulfilling relationship, Christine’s son excitedly asked her if […]

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Affiliate Marketing Basics – How to Promote Your Affiliate’s Programs

Now that you’ve decided to Make Extra Income through Affiliate Programs, it’s time to talk about marketing them to ensure that you actually do create a new income stream from the commissions you hope to receive.

Create a Launch Plan

…just as your affiliate developed a plan to launch their product or service to create a return on their investment. Now that you’ve become invested in their product or service, you too should create a plan to launch it to your visitors and list.

Blog Post – explain why you love this product or service so much. Especially if you use it […]

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Affiliate Marketing Basics – How to Make Extra Income (Part One)

Need a cash infusion? Affiliate marketing is a great way to “Work smarter, not harder”. Most emerging entrepreneurs struggle to generate cash, at least now and then. Others struggle with cash flow occasionally, when business is slow. Still others just like to generate what’s known as “passive revenue”. Whatever your reason may be for exploring the world of affiliate marketing, it’s a great way to quickly generate revenue for your business – with minimal effort. Essentially, when you become an affiliate, you sell a product or service for another provider. For this, they will pay you a commission. Of course, […]

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WordPress Security Risks!

Welp, hackers are at it again! Very recently multiple WordPress Plugins became vulnerable to attacks and the issue has been escalated to WordPress developers to make a global upgrade available ASAP.

I just had someone contact me who had 3 of her sites hacked yesterday.

Some of the most popular plugins that have been affected include:

Jetpack
Google Analytics by Yoast
All In one SEO
Gravity Forms
WPTouch
…among many others

You can read more about the security threat here >>  (warning: very techy article)

Now what?

Step 1. Scan your site to see if your site has been hacked.

Step 2. Upgrade your WordPress site and all plugins immediately and […]

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Google Search Engine Ranking Changes!

Welp, Google is at it again! You may have heard that Google is changing their algorithm to benefit websites that are mobile friendly and punish those that are not.

That means if your website does NOT pass the mobile friendly test, then your pages will get ranked lower in Google’s search engine and it will be much harder for you to get natural organic traffic on your site. (Yikes!!)

Today, that change was officially made so soon we’ll start see that shift in page rank for sites across the board.

Feel free to read Google’s FAQ page about this change >>

Now […]

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5 More Tips to Secure Your WordPress Website from Hackers

In a previous post, Is Your WordPress Website Secure from Hackers, I outline why you should change your WordPress Administrator Password every month.

Today though, I would like to share a few other important steps you should take to ensure that YOU remain in FULL CONTROL of your WordPress website – rather than leaving yourself vulnerable to hackers.

In my Authentic Leader video series, I devote nearly half-an-hour sharing 12 Ways to Secure Your WordPress Website from Hackers. First and foremost among these is the importance of creating new, complex passwords on a monthly basis, to protect your […]

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How to Self-Promote Without Overdoing It

Going into forums or commenting on blog posts with promotional material can do a lot more harm than good sometimes.

You may be ignored; you may be condemned; you may even be removed from the group by the moderator. Once you’re identified as a “spammer,” you’re only going to turn off the audience.

As an online business development coach, I’m regularly asked how to self-promote without seeming spammy. In a recent episode from my Authentic Leader Q&A Video Series I answer this question for you: How Do I Gently But Effectively Promote Myself and My Work?

Today, I want to share […]

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When – and How – to Create a Content Plan

Do you plan your content in advance; for a week; for a month; for a quarter; for a year?

Or do you just “wing it” each week? (How’s that been working out for ya’? Not so smoothly, eh?)

As an online business development coach, I’m regularly asked how to create an overall content strategy. In a recent episode of my Authentic Leader Q&A Video Series I answer this question for you: What Should I Include In My Content Plan?

Today, I want to share some of my best tips with you around content planning.

Every December when things slow down […]

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Not Using Email Marketing Yet? Here is Why You Should Be!

In my Authentic Leader Q&A video series, I offer dozens of videos in which I answer a variety of questions from website owners and online marketers about how to improve their websites and marketing efforts.

The subjects range from email marketing to content marketing; from creating and hosting webinars to blog writing; from growing an online business to staying motivated and in love with your online business.

Some of the most important Q&A videos I offer have to do with email marketing: where to start, how to build a mailing list, how often to get in touch with your list, […]

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