Category Archives: Social Networking Tools & Training

11
Apr

Repost: The Ultimate Facebook Marketing Cheat Sheet

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Today’s training is shared from HubSpot and an article posted by Pamela Vaughan. It was just too good not to share.  :)

The Ultimate Facebook Marketing Cheat Sheet

Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base, it’s still the most popular social network around.

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.

That being said, learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook.


22
Mar

Get More eMailing List Subscribers: Keys to a Great Free Introductory Product Incentive

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Gone are the days that you can just add a sign-up box on your website and ask people to “sign up for your newsletter.” In fact, many have found that newsletters just plain don’t work anymore. I actually only email my list when there’s something I think they really need to know about. I’m getting about 100 emails a day from clients (none of it is junk) so I know the pain of just wanting that Inbox empty.

However, your email list is STILL your #1 online asset! You can market to those people again and again, they will stay loyal to you (assuming you have good email practices) and they will buy from you down the road. The key is to offer a free incentive that showcases your expertise and value, that people WANT.


14
Mar

YouTube Background Design to Further Your Brand Messaging

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Do you have a YouTube account, but your background is a solid color and not promoting your brand at all? YouTube is one of the largest social media sites in the world, just following Facebook. Video is the most popular media type online and will continue to be the growing trend for a long time.

If you do not have a YouTube account, then first, I need to urge you to get on this wagon by setting up an account and taking the video plunge today.

If you do have a YouTube account, you must, must get it branded, otherwise you are literally wasting the opportunity. Every single time someone views your video, they should be staring at your website URL, photo, logo, tagline – or testimonials, a service list – anything that will drive people back to your website to learn more about what your message is.

See below for my YouTube background and examples of a recent YouTube channel backgrounds we designed: (click to zoom)


6
Mar

Facebook Timeline for Pages – Questions Answered

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Everywhere I turn I’m seeing people ask questions, post articles and shares images for the new Facebook Timeline for pages coming March 30th. The new Timeline look was introduced to personal profiles as early as last Fall for those that accessed the Developer App. Now, Facebook Timeline will be revealed on March 30th and we have just a couple of weeks to prepare.

What does the new Timeline look like?

What is the greatest addition for Facebook pages?
The Facebook Cover is by far the greatest because we now have an 815px X 310px header that sits at the top of our page which we can use to further our brand messaging!

Get Your Facebook Page Timeline Cover Header Designed »

Important! There are some critical points of information to note about the Timeline for Pages. Some include:

  • Facebook no longer allows you to set a default landing tab for your business page.

22
Feb

Share My Message! 7 Key Steps to Social Media Integration

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Attention authors, speakers and entrepreneurs who are trying to build their online business and make profits to sustain the message they are passionate about sharing:

  • Do you feel clueless about social media? Questions come up such as, “What do I say on Facebook?”, “Is this really as important as people say?”, “Which social networks are the best to be on and why?”
  • Are you curious how to maximize social media interaction on your website so more web visitors share and like your content?
  • Have you considered the powers of branding your social networks to drive all that traffic back to your website?

Don’t worry, most online business owners share this frustration and confusion. Today my goal is to help you build a sturdy bridge so a steady stream of people flows between your website and social media touch-points. The goal is to maximize ease for people to join your social networks from your website AND to find your website while visiting your social networks.


9
Feb

What is Pinterest and How to Use Pinterest for Business Exposure

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Pinterest is the latest, greatest social network. It is one of the faster growing social networks and is said to already be bringing website owners more traffic than Google+ and LinkedIn.

What is Pinterest?

Pinterest is a social network that allows you to “pin” cool images to a virtual corkboard-type setup on your wall. The home page acts as a giant feed of images that are being posted on Pinterest to show you the latest activity. They have developed a browser add-on button that allows you to be on any website (except Facebook, I’ve discovered so far) and be able to click the “pin it” button to add images to your Pinterest profile page without having to be on that site.


3
Feb

What’s the Deal with Affiliate Marketing and Social Media?

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

By now you’ve heard a little something about affiliate marketing – enough to know you should be an affiliate. You’ve also heard how imperative social media is.

Wanna hear my two cents? Below you’ll find a 20-minute audio where I was interviewed by Pam Zimmer. Feel free to download, SHARE, or listen straight from this post.

What questions did I answer?

  • Why would someone want to sign up as an affiliate and what are the benefits?
  • What is a “mask URL” and when/why would you want to use one?
  • How can you leverage being an affiliate to market and grow your business?
  • If someone is new to social media and wanted to create the most opportunity for a book release, what are the top things they should do?
  • What other tips can I offer to have more success with affiliate marketing and social media?

4
Jan

6 Ways to Make Your Video Go Viral

By: Guest Blogger

This is a guest article by #1 bestselling author, film producer, screenwriter, attorney and owner of her own production company – the lovely and talented Beth Rosen:

 

The best way to reach a large number of people and get your message across on the internet today is through video but not just any video. It must be a video that captures and keeps your audienceʼs attention.

Video is considered by Google as a higher form of engagement than a simple blog or article and ranks higher in the ratings. Therefore you have a better shot at reaching more people if you do a video rather than a simple article. And the more people that watch your video, the higher you will rank on Google and the more likelihood people who are searching in your niche market will see a link to your video and watch it.

How to get your video viral

'Evolution of Dance' Example Viral Video


30
Dec

Are You Really Connecting with Your Audience?

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

One of the toughest parts about running a business online is that it is a challenge to truly connect with your audience. For example, YOU. Right this minute you’re reading this post and I’m hoping I can make a connection. I am hoping you see there is a person writing this who wants to help you, wants you to succeed online. But it’s hard because all you see are words that any Joe Schmoe could have written. So how can people see your heart, your intent?

I have listed 3 ways below to help push you outside of the no-touch zone with your audience:


14
Nov

21 Questions to Evaluate Your Efforts of Building Your Online Platform

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Every once in a while I like to pose a series of questions to offer a ‘big picture’ view, instead of lasering in on a specific topic and teaching you about it. Today is such a day.

There is a TON of valuable information in this post. All of the links open in a new window and the content will laser in on that topic. I invite you to spend some time here and really take advantage of this FREE platform I’ve developed just for you.

For those of you who are just getting started online, this post would be excellent for you to print out and keep by your computer as you
build your online platform (your website, social networks, leads – it is all-encompassing of your touch-points online). For those of you who think they are on a great track online, this may be a good post to see what has slipped between the cracks or what area you could build up for better results.