How to Create a Social Media Content Strategy That Works | 4-min Fast Track Video Ep #43

What are some of your biggest social media questions?  If you’re like many online entrepreneurs trying to grow and engage your following, you’re asking things like:

How often should I post?
What type of content should I post?
How do I get engagement?
Which networks are best for my industry?

How do you stand out?

Do you ever find yourself scrolling through your Facebook or Twitter feed and finding that nothing is even pulling your attention or having an effect on you?  You’re not alone!

It’s no surprise that mastering an effective social media strategy has become increasingly challenging.  People are more distracted than ever, and the […]

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7 Deadly Social Media Mistakes

It almost goes without saying – almost – that social media has become critical to the success of your online business. WHY this is true almost doesn’t matter, as long as you understand that this is true. Of course, the reason is actually kind of simple – it’s because using social media allows you to build relationships with your target audience, thereby building loyalty and enhancing your online reputation.

Based on my own experience (and yours too, I’m sure!), we tend to follow others on a social network based on the value we receive from them. This means that we either […]

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3 Social Media Resources to Bookmark

Today is social media day! (Not globally recognized or anything, it’s just the topic I want to give you specific training on today.)

A client of ours has been posting a new video to YouTube on a weekly basis, but wasn’t exactly getting the results she’d hoped for. I was SO proud of her for making this effort… naturally, music to my ears! When I logged into her account, I saw that she was missing MAJOR opportunities for exposure.

I want to address that… plus a few other social media tips that will dramatically give you a boost!

 

1. YOUTUBE

The major area this client […]

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Authentic Leader Webcast Episode #23: What is a Hashtag and How Do I Use Hashtags?

When I first started out in the amazing world of social media I had no freaking clue what a “hashtag” was!! I wondered if I had to go somewhere to register this so called hashtag, why anyone would use it, and why they were so dang popular.

So I dug in all those years ago and as it turns out….its SO EASY!!

In this video you’ll learn:

What a hashtag is
How to create a hashtag
Which social networks use hashtags
How to search hashtags and join specific conversations
Why you’d want to use hashtags for special events
and sooo much more!

I get super specific so you’ll learn […]

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A BIG Exposure Opportunity: Social Poetry 2 Contest with Joel Comm

Today I have a majorly rad opportunity to share with you! Read on…

My good friend and colleague Joel Comm is launching his next book (Twitter Power 3.0) April 2nd and I’m working with him to make his launch an epic event.

Joel Comm is a pretty big deal if you don’t know him. MEGA connected, serial entrepreneur, huge social media influencer … he’s got a big following and an even bigger heart.

Imagine having the whole online world learn about YOU during his launch….Read on…

Joel is getting his biggest contacts involved and 2 days ago… he created an opportunity for the general […]

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Social Media Marketing World Was a Game-Changer for Me! Register for SMMW2015!

I can’t wait to recommend something to you that was a total game-changer for me in early 2014.

It was an event I attended that allowed me to mastermind and partner with some of the biggest names in internet marketing history and changed the course of my business in a very positive way, forever.

(If you aren’t an event person, I hope to wake you up to how dramatically they grow your business and this one, is the best money you could spend on an event in 2015!)

Michael Stelzner of SocialMediaExaminer.com is someone I’ve been connected to from the very beginning of my online career almost […]

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The Missing Ingredient to Your Social Media Success

Social media is about the people, not about your business. Provide for the people, and the people will provide for you. Matt Goulart said that and boy was he right!

So often we are looking for the next “tool” or next “strategy” and we forget what social media is REALLY about…. the people.

If you want to be a social media rockstar, focus on building relationships.

For example, you have a nail salon…

Post photos of all your client’s pedicures as a “thank you” shout out for their business.
Post two client’s manicures next to each other and ask your audience to pick their favorite.
Run […]

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Q&A: How Do I Avoid Losing My Email Subscribers to Social Media?

Jackie Ruka, www.gethappyzone.com, submitted a question for the “Ask Amber” Podcast asking how to avoid email subscribers unsubscribing to her email broadcasts and instead, following her on social media. She is trying to build her email list, create engagement and convert prospects and is concerned about social media getting in the way.

This is a great question!

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me know what […]

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