Category Archives: Search Engine Optimization

29
Nov

3 Tricks to Develop Blog Post Content People Want to Read + 1 More

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

We’ve seen it time and time again where we type in a search phrase into Google and an old, outdated blog pops up. (Well, that won’t last anymore, click here to see why, but that’s the way it has been until now.) A blog that someone started, wrote a few posts and bailed. Why they don’t just tear down the site from the Internet altogether, I don’t know.

My sunny theory: I don’t think the blog owner got lazy, but rather, they didn’t know what to say! How many times have you thought, “I should write a blog post, it’s been a while..” yet you still don’t get it done. You worry if what you write will be what people want to read… will they care? will they share it? will they comment, or not?

I say, forget the noise and just write. People WILL care. You WILL help others. And the more you write, the more people will share your content and comment on it.


14
Nov

21 Questions to Evaluate Your Efforts of Building Your Online Platform

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Every once in a while I like to pose a series of questions to offer a ‘big picture’ view, instead of lasering in on a specific topic and teaching you about it. Today is such a day.

There is a TON of valuable information in this post. All of the links open in a new window and the content will laser in on that topic. I invite you to spend some time here and really take advantage of this FREE platform I’ve developed just for you.

For those of you who are just getting started online, this post would be excellent for you to print out and keep by your computer as you
build your online platform (your website, social networks, leads – it is all-encompassing of your touch-points online). For those of you who think they are on a great track online, this may be a good post to see what has slipped between the cracks or what area you could build up for better results.


6
Sep

New Release! By Popular Demand, Online Evolutions 2 Now Available!

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

I’ve feel so honored and truly grateful from all of you who have download Online Evolutions 1 and given me such great comments like,

“I just started reading your ebook – Online Evolutions – and I wanted to let you know that it is truly inspirational! You talk about many of the same principles that I applied to my sales regime and daily routine early in my career. I must say that I needed a “refresher course”. Keep writing and offering up principles to live by!”  — Joyce K

“Thanks Amber! I got the hard copy of the (Online Evolutions) book in the mail yesterday. Thanks for your note. You are so great! I am excited! Thanks again! You rock!!!! :) “  — Sarah

 

I’ve been asked throughout this year, “When’s the next volume coming??” Thank you all for your patience as I could get this formatted and prepped for you. Today I can announce, “IT’S HERE!”


2
Aug

DIY (Effective!) Search Engine Optimization for WordPress Users – Get Results!

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

You’ve heard the buzz before, “You need SEO – Search Engine Optimization!” Most don’t know what that means – and that is OK. Today’s post is for you.

When you publish a new page or post, Google “spiders” (automated software) scan the page for “keywords”. These spiders are analyzing everything about that page to determine where to index that page within the billions of pages in the Google search engine. Once you’re in the habit of optimizing your blog posts (and pages), you will see major benefits and a dramatic increase in website traffic.

If you go to www.Google.com and search under the keyword phrase “personal development”, you will notice 100,000,000+ pages are indexed in Google. Google will rank a page based on over 200 sets of criteria which can include design elements, programming style, etc.


25
Mar

Search Engine Optimization 101

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Let’s lay out a foundation for SEO by teaching you how pages are indexed in Google. When you publish an article, Google “spiders” (automated software) go into each article and scans the page for “keywords”. These spiders are analyzing everything about that page to determine where to index that page within the billions of pages in the Google search engine. For example, if you go to www.Google.com and search under the keyword phrase “personal development”, you will notice 171,000,000 pages are indexed in Google.

Google will rank a page (article) based on over 200 sets of criteria which can include design elements, programming style, etc. Since Google is scanning your content, you can see the value of trying to give Google as much “help” as possible.


13
Jan

A Joel Comm Re-Post: 10 Articles You May Have Missed in 2010

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

A Great Resource Post from the Great Joel Comm – Internet Marketer Extraordinaire

Chances are you had a busy year. And in the midst of reading countless blog posts, Facebook updates, and Twitter feeds, it’s just possible that you may have missed a few things. If that’s the case, here are 10 of the essential Top One Report articles that we published this year that you may have missed out on, which would be a shame. So here’s your second chance:

Tips for Writing Your Ebook

Of all the ways to make money online, writing a well-thought-out, well-researched, and relevant ebook can be one of the best ways to start earning some income on the side. Here are some things for you to consider as you endeavor to create and write your own ebook…

Unlock Your Site’s Potential with Split Testing


13
Sep

A Lesson on Duplicate Content – Can It Do More Harm Than Good?

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Duplicate content means large blocks of text copied from one website to another. Maybe you liked an article someone wrote and decide to copy a big block of the article to share on your website. This is considered duplicate content but Google says, “mostly, this is not deceptive in origin” and therefore is considered “non-malicious”.

In many cases (pay attention here) duplicate content is deliberate (or maybe you do it not knowing the repercussions, hence today’s informational post). You wrote an article and want it to be published on as many website as possible in order to get more traffic or as Google says, “manipulate search engine rankings”. There are dozens of ways you can reproduce that exact same article on dozens or even hundreds of other websites if you know the right tools. But, what does Google think about it?


28
Jul

Ian Lurie, Conversation Marketing and The On-Page SEO Cheatsheet

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Today I’d like to share with you a wonderful Internet Marketing resource that I came across the other day. Ian Lurie runs a popular blog called “Conversation Marketing“.

Ian says, “After 13 years as an Internet marketer, I’ve pieced together my experiences with the technology, communications and design issues inherent in our business, and built Conversation Marketing as a rubric for good decision making.”


Ian’s writing is witty, smart and full of valuable goodies. One great goodie I found was titled, “The On-Page SEO Cheatsheet“. It’s a 2-page visual SEO guide which teaches you the top priority SEO tactics you need to learn to get ranked well in Google, Bing and other top search engines.

I printed this guide and when I read the tips I was very impressed with the depth of knowledge Ian was giving away for FREE. Impressive. I signed up for his list so I could get blog posts in my email and I think you should too.