Category Archives: Internet Marketing Tips & Tools

9
May

Brendon Burchard’s High Performance Academy 2012 Event

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

I just got wind that Brendon Burchard’s new book “The Charge: Activating the 10 Human Drives that Make You Feel Alive” is not only available for pre-order but he’s offering everyone a free copy (we just have to pay shipping). Wish I had seen this before I bought it on Amazon! lol

I’ve been looking forward to the release of this book since I was at his Expert’s Academy last September and he said he was going to take 4 weeks off to write his next bestselling book. He did, the book is out, and it going to be FABULOUS, I already know it!! I know it because all of his book are fabulous and this one is of particular interest to me since it’s all about High Performance!

For the past few years Brendon has been running this amazing academy called High Performance Academy to teach the public how to perform at our peak levels. Interested?? Me too!


4
May

14 Online Product Ideas You Can Create Cheaply to Make Money Online

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

More and more businesses are quickly trying to get their name and business online and one way to do it is with creating products online. Domain names are being swiped up as if from a hoover vacuum and competition is in plain view now. According to World Internet Usage Statistics there are currently 6,930,055,154 internet users worldwide. From the years of 2000-2011, we have seen a 528.1% increase in growth.

How are you supposed to stand out? What can you possibly sell?

Even if you are still in the stage of dreaming what it would be like to have your own website, it’s important to actively think about what you can create that is of value to others. Each person has a unique view on life and their particular set of issues to overcome. So, yes, you too can create a product or series of products to sell online and feel good about it.


A list of product ideas:


1
May

Three Things You Should Avoid When Creating a Video Blog Post

By: Guest Blogger

This guest article is written by Ashyia Hill

According to eMarketer and Hubspot.com, in 2012, there will be about 169.3 million online video viewers, and about 51.2 million Smartphone video viewers. Video is becoming a hot topic in the world of blogging, and it’s one that today’s bloggers need to pay attention to.

As readers become more and more overwhelmed with information, many will turn to the more passive option of viewing videos, rather than the more active, time-consuming option of reading blogs and online information. While you may not want to base your entire blog on video blog posts, you should definitely consider adding some of them to your blog.

It’s actually not that difficult to craft decent video blog posts using some basic technology and equipment. But most how-to’s out there are going to tell you what you should do, instead of what you should avoid! Knowing how to avoid major pitfalls, though, will make a big difference in your video blogging experience. With that said, here are three major things to avoid when it comes to video blog posts:


19
Apr

How to Manage the Overwhelm for Creative Minds + Take the Product Creation Pledge

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Just in the past two days, you wouldn’t realize how many ideas came into my mind of ways I wanted to, or could, expand my business. Tons of product ideas, GOOD ideas, tasks added to my to-do list… this all on top of my existing work load.

Being an entrepreneur is very challenging and can get overwhelming quick. You must manage your existing projects well so you can increase retention and build a committed following, but then you must also have a strong focus on product creation and expansion (not to mention just maintaining the work you’ve produced so far).

So how to you manage the overwhelm you feel when you’re getting so many good ideas and you know you don’t have time to execute them all?

Below I’m going to offer you a few things I do that you are welcome to try:


11
Apr

Repost: The Ultimate Facebook Marketing Cheat Sheet

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Today’s training is shared from HubSpot and an article posted by Pamela Vaughan. It was just too good not to share.  :)

The Ultimate Facebook Marketing Cheat Sheet

Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base, it’s still the most popular social network around.

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.

That being said, learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook.


22
Mar

Get More eMailing List Subscribers: Keys to a Great Free Introductory Product Incentive

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Gone are the days that you can just add a sign-up box on your website and ask people to “sign up for your newsletter.” In fact, many have found that newsletters just plain don’t work anymore. I actually only email my list when there’s something I think they really need to know about. I’m getting about 100 emails a day from clients (none of it is junk) so I know the pain of just wanting that Inbox empty.

However, your email list is STILL your #1 online asset! You can market to those people again and again, they will stay loyal to you (assuming you have good email practices) and they will buy from you down the road. The key is to offer a free incentive that showcases your expertise and value, that people WANT.


14
Mar

YouTube Background Design to Further Your Brand Messaging

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Do you have a YouTube account, but your background is a solid color and not promoting your brand at all? YouTube is one of the largest social media sites in the world, just following Facebook. Video is the most popular media type online and will continue to be the growing trend for a long time.

If you do not have a YouTube account, then first, I need to urge you to get on this wagon by setting up an account and taking the video plunge today.

If you do have a YouTube account, you must, must get it branded, otherwise you are literally wasting the opportunity. Every single time someone views your video, they should be staring at your website URL, photo, logo, tagline – or testimonials, a service list – anything that will drive people back to your website to learn more about what your message is.

See below for my YouTube background and examples of a recent YouTube channel backgrounds we designed: (click to zoom)


6
Mar

Facebook Timeline for Pages – Questions Answered

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Everywhere I turn I’m seeing people ask questions, post articles and shares images for the new Facebook Timeline for pages coming March 30th. The new Timeline look was introduced to personal profiles as early as last Fall for those that accessed the Developer App. Now, Facebook Timeline will be revealed on March 30th and we have just a couple of weeks to prepare.

What does the new Timeline look like?

What is the greatest addition for Facebook pages?
The Facebook Cover is by far the greatest because we now have an 815px X 310px header that sits at the top of our page which we can use to further our brand messaging!

Get Your Facebook Page Timeline Cover Header Designed »

Important! There are some critical points of information to note about the Timeline for Pages. Some include:

  • Facebook no longer allows you to set a default landing tab for your business page.

1
Mar

Beginner Blogging Basics – Part II: Continuing Success

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

This is a guest article written by #1 bestselling author Pamela Zimmer:

 

In my last post, I discussed getting your blog up and running. Why are you blogging? What is it about? How do you get started? Hopefully you’ve now had a chance to move forward in your own blog creation. Let’s assume you now at least have your blog generated, your categories set up, the theme customized, and (maybe) you’ve posted one or two times. What’s next?

Be Consistent.

When you’re first beginning, it might seem overwhelming to imagine yourself writing a new post every day – so don’t. Start small and manageable, like once a week; just be consistent in how often you post. Don’t worry if your posts aren’t the Holy Grail of the blogging world. As long as you are true to why you started your blog in the first place, and keep your posts authentic, then you have little to worry about.


22
Feb

Share My Message! 7 Key Steps to Social Media Integration

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Attention authors, speakers and entrepreneurs who are trying to build their online business and make profits to sustain the message they are passionate about sharing:

  • Do you feel clueless about social media? Questions come up such as, “What do I say on Facebook?”, “Is this really as important as people say?”, “Which social networks are the best to be on and why?”
  • Are you curious how to maximize social media interaction on your website so more web visitors share and like your content?
  • Have you considered the powers of branding your social networks to drive all that traffic back to your website?

Don’t worry, most online business owners share this frustration and confusion. Today my goal is to help you build a sturdy bridge so a steady stream of people flows between your website and social media touch-points. The goal is to maximize ease for people to join your social networks from your website AND to find your website while visiting your social networks.