How to Use Facebook Marketing for Better Exposure | 4-min Fast Track Video Ep #36

Are you looking to master Facebook marketing to grow your audience and get more exposure?  I’ve had many clients come to me asking how it all works.  I know first-hand how complicated it can be.

With profile pages, business pages and groups, it definitely gets confusing.  Many people aren’t sure how they’re supposed to use profiles, pages and groups to get the best results (think larger audience and more exposure!).

And Facebook doesn’t always make it easy.  Did you know that Facebook only shows your content to about 3-5% of the people who’ve liked your page?

So what are you supposed to do?

 

I’m sharing some […]

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Authentic Leadership: Leaders Aren’t Born, They Are Made

A good quote and reminder for you:

“Leaders aren’t born they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal.”
~ Vince Lombardi

As we march the sometimes lonely solopreneur journey to business success, there is suffering and doubt marching by our sides. We wonder if we really have what it takes to make our dreams and goals a reality.

You do have what it takes…

You have a great responsibility…

People ARE watching and listening to you (even when you are convinced otherwise).

Authentic Leadership is something […]

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A BIG Exposure Opportunity: Social Poetry 2 Contest with Joel Comm

Today I have a majorly rad opportunity to share with you! Read on…

My good friend and colleague Joel Comm is launching his next book (Twitter Power 3.0) April 2nd and I’m working with him to make his launch an epic event.

Joel Comm is a pretty big deal if you don’t know him. MEGA connected, serial entrepreneur, huge social media influencer … he’s got a big following and an even bigger heart.

Imagine having the whole online world learn about YOU during his launch….Read on…

Joel is getting his biggest contacts involved and 2 days ago… he created an opportunity for the general […]

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Q&A: What are the Exact Steps to Setup a Webinar + What Software to Use?

Vicki Taylor, www.vickimtaylor.com, submitted a question for the “Ask Amber” Podcast asking what the steps are to setup a webinar and what software I use.

There definitely are a LOT of options not just for the software you could use, but even on how to structure your webinar for best results.

In this episode I talk about the sequence of action steps for setting up a webinar, how soon to set it up vs promote it, what software to use, the exact email sequence you should setup, how to offer the replay, how to monetize the webinar, average closing and conversion rates and […]

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Social Media Marketing World Was a Game-Changer for Me! Register for SMMW2015!

I can’t wait to recommend something to you that was a total game-changer for me in early 2014.

It was an event I attended that allowed me to mastermind and partner with some of the biggest names in internet marketing history and changed the course of my business in a very positive way, forever.

(If you aren’t an event person, I hope to wake you up to how dramatically they grow your business and this one, is the best money you could spend on an event in 2015!)

Michael Stelzner of SocialMediaExaminer.com is someone I’ve been connected to from the very beginning of my online career almost […]

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A Secret Weapon to Attract More Clients

People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want. (Dan Crowther said that, and those words have a lot of truth!)

It certainly wouldn’t be your fault to blur the lines between what you want (and need) as a business owner and what your customer needs. It’s human nature to think about ourselves and our goals.

However, try taking a look at your website content and ask yourself, “Is this all about me? Or is this all about Read more

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The Missing Ingredient to Your Social Media Success

Social media is about the people, not about your business. Provide for the people, and the people will provide for you. Matt Goulart said that and boy was he right!

So often we are looking for the next “tool” or next “strategy” and we forget what social media is REALLY about…. the people.

If you want to be a social media rockstar, focus on building relationships.

For example, you have a nail salon…

Post photos of all your client’s pedicures as a “thank you” shout out for their business.
Post two client’s manicures next to each other and ask your audience to pick their favorite.
Run […]

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Q&A: How Do I Avoid Losing My Email Subscribers to Social Media?

Jackie Ruka, www.gethappyzone.com, submitted a question for the “Ask Amber” Podcast asking how to avoid email subscribers unsubscribing to her email broadcasts and instead, following her on social media. She is trying to build her email list, create engagement and convert prospects and is concerned about social media getting in the way.

This is a great question!

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me know what […]

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Q&A: When Should I Start Hosting Webinars & What Software To Use?

Ellen Reaves, www.caregivingstrategies.com, submitted a question for the “Ask Amber” Podcast asking when is the best time in a business to start going webinars to attract new clients and what is the best software to use to run the webinar.

These are great questions!

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me know what you struggle with and which tip make a difference for you
Share this post […]

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Pop-up Optin Boxes Using Optin Monster: Annoying or Effective?

When you go to a website looking for a solution to your problem, usually the last thing you want to see is a pop-up box blocking you from the answer you seek.

The pop-up box is usually an opt-in box inviting you to download a free report or subscribe to an ezine. Do you find these annoying?? Most do.

However, you would not believe the results entrepreneurs are getting by placing a pop-up optin box on their website!

Typical Optin Conversion Results

If you add a generic optin box in your header, on your sidebar, below blog posts, in your footer… you should expect […]

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