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	<title>Amber Ludwig, Social Media Branding, WordPress Website Development and Online Business Coach &#187; Increase Conversion Rates</title>
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	<link>http://insightfuldevelopment.com</link>
	<description>Wordpress Website Development   •   Social Media Branding   •   Internet Marketing Coaching</description>
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<title>Amber Ludwig, Social Media Branding, WordPress Website Development and Online Business Coach</title>
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		<title>How to Write Content for the Web</title>
		<link>http://insightfuldevelopment.com/how-to-write-content-for-the-web.html</link>
		<comments>http://insightfuldevelopment.com/how-to-write-content-for-the-web.html#comments</comments>
		<pubDate>Tue, 27 Mar 2012 17:17:39 +0000</pubDate>
		<dc:creator>Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching</dc:creator>
				<category><![CDATA[Get Better at Blogging]]></category>
		<category><![CDATA[How to Get Website Visitors]]></category>
		<category><![CDATA[Increase Conversion Rates]]></category>
		<category><![CDATA[Step-by-Step Instructions]]></category>
		<category><![CDATA[Ways to Promote Your Website]]></category>
		<category><![CDATA[content formatting]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[formatting copy for the internet]]></category>
		<category><![CDATA[how to write content for the web]]></category>
		<category><![CDATA[online writing tips]]></category>
		<category><![CDATA[writing content]]></category>
		<category><![CDATA[writing copy]]></category>

		<guid isPermaLink="false">http://insightfuldevelopment.com/?p=3435</guid>
		<description><![CDATA[If you&#8217;re a website or online newbie, you are probably on &#8220;information overload&#8221; about the what to do and what not to do online. This blog is dedicated to teaching you the right way to do things to get the &#8230; <a href="http://insightfuldevelopment.com/how-to-write-content-for-the-web.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re a website or online newbie, you are probably on &#8220;information overload&#8221; about the what to do and what not to do online. This blog is dedicated to teaching you the right way to do things to get the best results. Do check back regularly for new content, tips and resources, or even easier, stay connected with me through my eMailing list or on social networks!</p>
<p>Today&#8217;s &#8220;how to&#8221; is all about <strong>writing content for the web</strong>. Below I have several tips that will help keep your readers engaged in what you have to say:</p>
<h3><strong>General Tips for Writing on the Web:</strong></h3>
<ul>
<li><strong>Short paragraphs are best.</strong> When people look at big blocks of text they get overwhelmed and don&#8217;t want to read it.</li>
<li><strong>Stay conversational!</strong> It&#8217;s great to write how you talk because people feel like they can connect with you, that you are authentic, and they will want to work with you as a result. Writing for the web is not about being a crazed perfectionist. The online world is a forgiving one so just write and get your message OUT!</li>
<li>It&#8217;s good to break up text by use of <strong>attention-grabbing headlines and sub-headlines</strong> (an example: <a href="http://insightfuldevelopment.com/beginner-blogging-basics-part-ii-continuing-success.html">content formatting example</a>)</li>
<li><strong>Always think about where you&#8217;re leading the reader</strong> &#8211; Just like in writing a book or story. You want to keep them engaged and clicking from page to page in your site OR lead them to contact you. I always suggest coming up with a list of &#8220;Calls to Action.&#8221; Pamla does this best by telling people all the things they can and should do with her (<a href="http://pamlawhorne.com/start/" target="_blank">http://pamlawhorne.com/start/</a>). I don&#8217;t suggest you do this as a page on your site so much as just make the list and when you write each page of content, make sure you add a call to action and lead people to sign-up for your mailing list, contact you, comment on your blog, order your product, connect with you on social media etc.</li>
<li><strong>Image use is great!</strong> &#8230; as long as it is NOT clip art, distracting or pointless. If it helps sell the point, then it&#8217;s great! Plus, with the huge buzz going on right now with <a title="Pinterest" href="http://insightfuldevelopment.com/what-is-pinterest-and-how-to-use-pinterest-for-business-exposure.html">Pinterest</a>, it could lead to more website visitors!</li>
<li><strong>Testimonials</strong> are amazing and help people trust you. It&#8217;s wise to sprinkle these throughout the pages of your site, and also include them on one general testimonials page.</li>
<li>In blogging, it&#8217;s great to also <strong>lead people to other content</strong> within your content. This is less subtle than a call to action. So for example, notice how even in this blog post I am linking to other articles I&#8217;ve written to help educate you on a variety of topics. This is key to showing you that I know a lot about how to build and market your business online. If you feel this content is valuable then you&#8217;ll want to stick around by signing up for my emailing list or sharing this content on your social networking sites so you are looked at as more of an authority. See how it all works?</li>
<li><strong>Write from your heart with the priority and intention to add value to people&#8217;s lives.</strong> This is KEY and what writing content is all about. I am writing this blog post because I genuinely want you to feel more comfortable about writing. Writing is key to getting your message out through your website, blog and social networks. The more that you write, the more that people will hear about you and the longer-lasting your message will be. <strong>Don&#8217;t stop writing.</strong></li>
</ul>
<p>So tell me, what was the tip that struck you the most? What content tips to you have that I didn&#8217;t mention? I&#8217;d love to hear your thoughts (or get your help sharing this article if you thought it was helpful) through the Facebook comments box below.</p>


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		<title>Get More eMailing List Subscribers: Keys to a Great Free Introductory Product Incentive</title>
		<link>http://insightfuldevelopment.com/get-more-emailing-list-subscribers-keys-to-a-great-free-introductory-product-incentive.html</link>
		<comments>http://insightfuldevelopment.com/get-more-emailing-list-subscribers-keys-to-a-great-free-introductory-product-incentive.html#comments</comments>
		<pubDate>Thu, 22 Mar 2012 16:18:51 +0000</pubDate>
		<dc:creator>Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching</dc:creator>
				<category><![CDATA[Boosting Business Success]]></category>
		<category><![CDATA[Brand Messaging]]></category>
		<category><![CDATA[How to Get Website Visitors]]></category>
		<category><![CDATA[Increase Conversion Rates]]></category>
		<category><![CDATA[Internet Marketing Tips & Tools]]></category>
		<category><![CDATA[Must-Have Products]]></category>
		<category><![CDATA[Social Networking Tools & Training]]></category>
		<category><![CDATA[Step-by-Step Instructions]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[eBook design and development]]></category>
		<category><![CDATA[free website product offering]]></category>
		<category><![CDATA[how to develop free gift]]></category>
		<category><![CDATA[how to develop free introductory product]]></category>
		<category><![CDATA[how to developproducts]]></category>
		<category><![CDATA[subscriber incentive bonus product]]></category>

		<guid isPermaLink="false">http://insightfuldevelopment.com/?p=3424</guid>
		<description><![CDATA[Gone are the days that you can just add a sign-up box on your website and ask people to &#8220;sign up for your newsletter.&#8221; In fact, many have found that newsletters just plain don&#8217;t work anymore. I actually only email &#8230; <a href="http://insightfuldevelopment.com/get-more-emailing-list-subscribers-keys-to-a-great-free-introductory-product-incentive.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Gone are the days that you can just add a sign-up box on your website and ask people to &#8220;sign up for your newsletter.&#8221; In fact, many have found that newsletters just plain don&#8217;t work anymore. I actually only email my list when there&#8217;s something I think they <em>really</em> need to know about. I&#8217;m getting about 100 emails a day from clients (none of it is junk) so I know the pain of just wanting that Inbox empty.</p>
<p>However, <strong>your email list is STILL your #1 online asset!</strong> You can market to those people again and again, they will stay loyal to you (assuming you have good email practices) and they will buy from you down the road. <strong>The key</strong> is to offer a free incentive that showcases your expertise and value, that people WANT.</p>
<p><img class="alignright size-full wp-image-3428" title="Get Coached on Your Free Introductory Product!" src="http://insightfuldevelopment.com/wp-content/uploads/2012/03/free-introductory-product-coaching-01.png" alt="" width="201" height="792" />Do NOT make a free report in an hour or two and throw it up there as a Microsoft Word doc that is not formatted, and then expect that to boost your credibility and sales. Yuk! This is a critical part of the public&#8217;s first impression of you. You want to spend the time to come up with a great idea, produce it the best you can, get it professionally formatted and designed &#8211; in short, <strong>spend the time to do it RIGHT.</strong></p>
<p>Below I have a lot of really great keys to a successful free introductory product incentive that you can offer on your website in exchange for people to signup for your mailing list. Note to Self: You may way to print this puppy out.  <img src='http://insightfuldevelopment.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<h3>Do the brainstorming work:</h3>
<ul>
<li>What are the top 3 problems your audience faces? (depression, weight gain, bankruptcy, etc.) <strong>In a free gift, people want an answer to their biggest problem in a formula or process that they can start today.</strong> Examples can be, &#8220;3 Steps to Triple Your Energy Levels,&#8221; or &#8220;5 Ways to Dump Depression and Gain Gusto,&#8221; etc.</li>
<li>People will want to instantly download your free gift (not have it sent to them a week later) so I suggest the format you consider to be video, text (like an eBook) or audio. There are reasons behind which format to choose and why. To give you a taste:</li>
<ul>
<li><strong>Video</strong> is great for giving off energy that transfers to the listener. It creates a longer lasting impact, can go viral, plus they can watch it again and again. Video is ideal for emotional topics. If you are a personal or life coach for example, this is for sure the format to select.</li>
<li><strong>Text</strong> is great for writing out a technical process so someone can pint out the document, paste on their mirror, or just review easily. It&#8217;s probably the easiest format to share. You MUST get your eBook or workbook professionally formatted and designed to make a visual impact which is necessary for getting readers engaged and excited to share with others. (If your topic is not technical or in a process, I do not suggest creating an eBook &#8211; I would suggest you to create video, period.) For example, my free product incentive right now is a 23-page eBook titled, &#8220;<a href="http://insightfuldevelopment.com/share-my-message-7-key-steps-to-social-media-integration.html">Share My Message! 7 Key Steps to Social Media Integration</a>.&#8221; I show lots of examples of how to brand your social networks and I explain how to do it ALL! So I for sure had to choose an eBook format so my readers could print it out, refer back to it again and again, etc.</li>
<li><strong>Audio</strong> is &#8220;ok,&#8221; but video is for sure a preferred format by the majority. Audio is good for meditations and technical personal development/motivational/how-to content. Audio can be uploaded to an iPod so people can listen in the car, while working out or taking a bath, etc.</li>
</ul>
</ul>
<h3>More Key Tips:</h3>
<ul>
<li>By now we&#8217;ve identified the top 3 problems our audience face and we&#8217;ve selected a format for the product.  Next I would start working on an outline of what you&#8217;re going to discuss. Another <strong>KEY</strong> to this process is that people will want to download something they can start TODAY. No one wants to go to a website in search of a problem they are facing, get all jazzed about a free product, sign-up and realize that the author is telling them how to &#8216;repair their credit in <em>6 months</em>.&#8217; That subscriber needs a solution NOW. So let&#8217;s give it to them. If it&#8217;s a topic that gets them on the road to success TODAY then people will signup for it.</li>
<li>The higher the monetary value of the bonus, the more people will want it. So if you have an eBook <strong>and</strong> a video as a package deal, more web visitors will download it. If you give away an event ticket or teleseminar call series &#8211; since a higher value &#8211; more will download (Note: These two ideas are more if you have an opportunity to give a bonus away during a book launch or product launch).</li>
<li>As you create your product, always be thinking, <strong>&#8220;How can I make this so good that it goes viral?&#8221;</strong> I want people to share my eBook with as many people as possible! I don&#8217;t even care if they signup for it! If I produce a high-quality product that is of great value to others, I know they&#8217;ll come back to me anyway. They will come and check out my website, signup for my mailing list to get more great training, hire me for <a href="http://insightfuldevelopment.com/internet-marketing-services-amber-ludwig.html">website development</a> or <a href="http://insightfuldevelopment.com/social-media-branding-design-packages.html">social media branding</a>, etc. I&#8217;d love nothing more than people to think my product is so good they send an email out to 100 people saying &#8220;Here, thought this could be a useful resource for you.&#8221; Goosebumps! Since we&#8217;re on the topic, a great read is, &#8220;<a href="http://insightfuldevelopment.com/6-ways-to-make-your-video-go-viral.html">6 Ways to Make Your Video Go Viral</a>.&#8221;</li>
<li>Always, always, always, always, always, always(!) end with a &#8220;call to action&#8221; by suggesting to the reader or viewer what to do next. Offer a discount on becoming a member, invite them to join a free teleseminar call, ask them to follow you on social networks, etc. Tell people what you want them to do with this material or next in general.</li>
</ul>
<p>So what do you think, some good tips in here? Did it get you to <strong>evaluate your online marketing efforts</strong> and make a decision to <strong>step up your game</strong>? I bet it did and that rocks!</p>
<p><strong>If you thought this article was helpful, I would love to hear your feedback and help me share it on Facebook, Twitter and Google+.</strong> If you are interested in writing for InsightfulDevelopment.com, <a href="../acdepting-guest-bloggers-writers-articles.html">click here</a> to learn about out Guest Writing program.</p>


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		<title>Facebook Timeline for Pages &#8211; Questions Answered</title>
		<link>http://insightfuldevelopment.com/facebook-timeline-for-pages-questions-answered.html</link>
		<comments>http://insightfuldevelopment.com/facebook-timeline-for-pages-questions-answered.html#comments</comments>
		<pubDate>Tue, 06 Mar 2012 16:34:33 +0000</pubDate>
		<dc:creator>Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching</dc:creator>
				<category><![CDATA[Brand Messaging]]></category>
		<category><![CDATA[Design for Hire]]></category>
		<category><![CDATA[Increase Conversion Rates]]></category>
		<category><![CDATA[Internet Marketing Tips & Tools]]></category>
		<category><![CDATA[Must-Have Products]]></category>
		<category><![CDATA[Social Networking Tools & Training]]></category>
		<category><![CDATA[business promotion on facebook pages]]></category>
		<category><![CDATA[facebook cover design]]></category>
		<category><![CDATA[facebook timeline do's and dont's]]></category>
		<category><![CDATA[facebook timeline for pages]]></category>
		<category><![CDATA[facebook timeline rules]]></category>
		<category><![CDATA[timeline changes]]></category>

		<guid isPermaLink="false">http://insightfuldevelopment.com/?p=3309</guid>
		<description><![CDATA[Everywhere I turn I&#8217;m seeing people ask questions, post articles and shares images for the new Facebook Timeline for pages coming March 30th. The new Timeline look was introduced to personal profiles as early as last Fall for those that &#8230; <a href="http://insightfuldevelopment.com/facebook-timeline-for-pages-questions-answered.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Everywhere I turn I&#8217;m seeing people ask questions, post articles and shares images for the <a href="http://insightfuldevelopment.com/get-your-facebook-cover-header-designed-a-sneak-preview-of-the-new-facebook-layout.html">new Facebook Timeline for pages</a> coming March 30th. The new Timeline look was introduced to personal profiles as early as last Fall for those that accessed the Developer App. Now, Facebook Timeline will be revealed on March 30th and we have just a couple of weeks to prepare.</p>
<p><strong style="color:#005879;">What does the new Timeline look like?</strong> </p>
<p><center><a href="http://insightfuldevelopment.com/wp-content/uploads/2012/03/facebook-timeline-pages-cover-example.jpg" target="_blank"><img src="http://insightfuldevelopment.com/wp-content/uploads/2012/03/facebook-timeline-pages-cover-example.jpg" width="350" /></a></center></p>
<p><strong style="color:#005879;">What is the greatest addition for Facebook pages?</strong><br />
The Facebook Cover is by far the greatest because we now have an 815px X 310px header that sits at the top of our page which we can use to further our brand messaging!</p>
<p><strong><a href="http://insightfuldevelopment.com/get-your-facebook-cover-header-designed-a-sneak-preview-of-the-new-facebook-layout.html" title="Get Your Facebook Page Timeline Cover Header Designed">Get Your Facebook Page Timeline Cover Header Designed &raquo;</a></strong></p>
<p><strong>Important!</strong> There are some critical points of information to note about the Timeline for Pages. Some include:</p>
<ul>
<li>Facebook no longer allows you to set a default landing tab for your business page.</li>
<li>Your Facebook Cover can not be a space to promote any call to action (including your URL or free product offer &#8211; don&#8217;t worry, our covers will still promote you and your brand in a very effective way).</li>
<li>Between milestone images, your apps bar and offer ads, businesses will have much more freedom to effectively promote their products and services (yay!). See the resources links below to read up on these additions.</li>
</ul>
<p>I encourage you to take a half hour and fully read up on the do&#8217;s and dont&#8217;s for this exciting new change. <strong>If you&#8217;d like to get a head start</strong> and get my help in setting up your new Facebook Timeline for your company page you can <a href="http://insightfuldevelopment.com/social-media-branding-design-packages.html">view our social branding packages</a> or <a href="http://insightfuldevelopment.com/contact-amber-ludwig.html">contact me</a> for support.</p>
<p><strong style="color:#005879;">Resources to Read:</strong></p>
<ul>
<li><a href="http://blog.hubspot.com/blog/tabid/6307/bid/31633/The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-Design.aspx" target="_blank">The Complete Guide to Setting Up the New Facebook Page Design</a></li>
<li><a href="http://www.learnfacebookpages.com/" title="Interactive Course for Facebook Timeline for Pages" target="_blank">Interactive Course on Facebook Timleline for Pages</a></li>
<li><a href="http://www.vectorash.ro/facebook-timeline-guide/" title="Facebook Timeline Complete Guide" target="_blank">Facebook Timeline Complete Guide</a></li>
</ul>


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		<title>Share My Message! 7 Key Steps to Social Media Integration</title>
		<link>http://insightfuldevelopment.com/share-my-message-7-key-steps-to-social-media-integration.html</link>
		<comments>http://insightfuldevelopment.com/share-my-message-7-key-steps-to-social-media-integration.html#comments</comments>
		<pubDate>Wed, 22 Feb 2012 15:59:18 +0000</pubDate>
		<dc:creator>Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching</dc:creator>
				<category><![CDATA[Boosting Business Success]]></category>
		<category><![CDATA[Brand Messaging]]></category>
		<category><![CDATA[Design for Hire]]></category>
		<category><![CDATA[How to Get Website Visitors]]></category>
		<category><![CDATA[Increase Conversion Rates]]></category>
		<category><![CDATA[Internet Marketing Tips & Tools]]></category>
		<category><![CDATA[Make Money Online]]></category>
		<category><![CDATA[Must-Have Products]]></category>
		<category><![CDATA[Social Networking Tools & Training]]></category>
		<category><![CDATA[Step-by-Step Instructions]]></category>
		<category><![CDATA[Ways to Promote Your Website]]></category>
		<category><![CDATA[Amber Ludwig]]></category>
		<category><![CDATA[get more likes and shares]]></category>
		<category><![CDATA[get more web traffic]]></category>
		<category><![CDATA[share my message]]></category>
		<category><![CDATA[social media branding]]></category>
		<category><![CDATA[social media training]]></category>
		<category><![CDATA[social networking tools]]></category>

		<guid isPermaLink="false">http://insightfuldevelopment.com/?p=3273</guid>
		<description><![CDATA[Attention authors, speakers and entrepreneurs who are trying to build their online business and make profits to sustain the message they are passionate about sharing: Do you feel clueless about social media? Questions come up such as, &#8220;What do I &#8230; <a href="http://insightfuldevelopment.com/share-my-message-7-key-steps-to-social-media-integration.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Attention authors, speakers and entrepreneurs who are trying to build their online business and make profits to sustain the message they are passionate about sharing:</p>
<ul>
<li><strong>Do you feel clueless about social media?</strong> Questions come up such as, &#8220;What do I say on Facebook?&#8221;, &#8220;Is this really as important as people say?&#8221;, &#8220;Which social networks are the best to be on and why?&#8221;</li>
<li>Are you curious how to <strong>maximize social media interaction on your website</strong> so more web visitors share and like your content?</li>
<li>Have you considered the powers of branding your social networks to drive all that traffic back to your website?</li>
</ul>
<p>Don’t worry, most online business owners share this frustration and confusion. Today my goal is to help you build a sturdy bridge so a <strong style="color: #005879;">steady stream of people flows between your website and social media touch-points.</strong> The goal is to maximize ease for people to join your social networks from your website AND to find your website while visiting your social networks.</p>
<p>HOT OFF THE PRESS, I&#8217;d like to invite you to download my new eBook, <strong style="color: #005879;">&#8220;Share My Message! 7 Key Steps to Social Media Integration&#8221;</strong><br />
<strong>FOR FREE!</strong></p>
<p>This 23-page eBook has two parts. The first talks all about what you need to do on your website to get more likes and shares for your content. Learn the resources and tools I use in my business! Also how to gain a much bigger following on your social networks &#8211; all without visitors leaving your website.</p>
<p>The second part of &#8220;Share My Message!&#8221; is all about social media branding. Learn how to brand your Facebook, Twitter and YouTube accounts so you <strong>drive ALL that social networking traffic back to your website</strong> (where you can next get them to opt-in to your mailing list and buy products or services from you).</p>
<p>What People Are Saying:</p>
<blockquote><p>Thank you SO MUCH for all your AMAZING, HELPFUL INFORMATION! I am a new website owner and I am LOST when it comes to the social media angle&#8211;even with a personal coach. There is such a MASSIVE amount of information, decisions to make, TIME involved&#8211;at least 300 hours so far for me!  I will DEFINITELY be checking with you for more ideas on how you may be able to assist me! Thank you, again, for all the free information you have already provided to me!<br />
Lisa</p>
<p>Amber&#8211; I had a chance to read your ebook. It&#8217;s fabulous&#8230;really. I read it from my perspective which is someone who really wants to learn the best ways to maximize my online presence using my website and other social media tools. This book is chock full of juicy nuggets that are immediately useable for integrating social media, and you explain it so well (a talent for this topic). Really liked the look and feel of the book&#8230;worked really well with the subject matter.<br />
Great job for someone who continues to be blazing along and making a difference for people.<br />
Take care,<br />
Terry</p></blockquote>
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<p>This isn&#8217;t one of those resources that you should read when you get around to it. A lot of very valuable information has been shared and it is truly my pleasure.</p>
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		<title>Are You Really Connecting with Your Audience?</title>
		<link>http://insightfuldevelopment.com/are-you-really-connecting-with-your-audience.html</link>
		<comments>http://insightfuldevelopment.com/are-you-really-connecting-with-your-audience.html#comments</comments>
		<pubDate>Fri, 30 Dec 2011 21:14:42 +0000</pubDate>
		<dc:creator>Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching</dc:creator>
				<category><![CDATA[Boosting Business Success]]></category>
		<category><![CDATA[Get Better at Blogging]]></category>
		<category><![CDATA[Increase Conversion Rates]]></category>
		<category><![CDATA[Social Networking Tools & Training]]></category>
		<category><![CDATA[build online business]]></category>
		<category><![CDATA[connect with audience]]></category>
		<category><![CDATA[creating connection through video]]></category>
		<category><![CDATA[engage reader]]></category>
		<category><![CDATA[get message out]]></category>
		<category><![CDATA[write conversational style]]></category>

		<guid isPermaLink="false">http://insightfuldevelopment.com/?p=2989</guid>
		<description><![CDATA[One of the toughest parts about running a business online is that it is a challenge to truly connect with your audience. For example, YOU. Right this minute you&#8217;re reading this post and I&#8217;m hoping I can make a connection. &#8230; <a href="http://insightfuldevelopment.com/are-you-really-connecting-with-your-audience.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>One of the toughest parts about running a business online is that it is a challenge to truly <strong>connect with your audience.</strong> For example, YOU. Right this minute you&#8217;re reading this post and I&#8217;m hoping I can make a connection. I am hoping you see there is a person writing this who wants to help you, wants you to succeed online. But it&#8217;s hard because all you see are words that any Joe Schmoe could have written. So how can people see your heart, your intent?</p>
<p><img class="alignright size-full wp-image-2991" title="How to Connect with Your Audience Online" src="http://insightfuldevelopment.com/wp-content/uploads/2011/12/connect-with-your-audience-01.png" alt="" width="200" height="82" />I have listed 3 ways below to help push you outside of the no-touch zone with your audience:</p>
<ol>
<li>What I do the very most is <em><strong>write in a conversational style</strong></em>. I write how I talk and act. I do not try to sound perfect, or corporate or stuffy. I want my authenticity to shine through and for my reader to feel I&#8217;m right there with them &#8211; because I am! I get feedback often that website visitors feel comfortable on my site and they get engaged with my writing. I would WAY rather have that feedback than a perfect design or 0.001% better conversion rate. If your visitors can connect with you, the sales will naturally follow. I want to make my writing 100% about YOU. I want it to breathe life into your business and spur your creativity so you go out and produce something new to spread your message. When your are conversational, your message will be remembered.</li>
<li>Since I brought it up in the first tip, I make sure that<em><strong> everything I create is about YOU, not me</strong></em>. I have no interest in being one of those service providers that just pushes my agenda or pushes product in your face all the time. If I write blog posts, or send an email to my followers, or create a Facebook post, it truly comes from my heart as something that I think will help you. (Isn&#8217;t this the way it SHOULD be??) People can smell a salesman a mile away and that is a huge turnoff to most. One of the biggest trends I&#8217;ve noticed that will carry into 2012 is that people crave to work with genuine, real, authentic, trustworthy people. That&#8217;s it. We are tired of scams or salespeople saying their product does one thing when it does another. I know I would keep following a leader that genuinely wanted ME to have success in life. If you ever wonder what your audience wants, it&#8217;s generally the same qualities you want in a leader or service provider or friend.</li>
<li>Another key way to connect with your audience is through the <em><strong>use of video</strong></em>. This is also why so many people are afraid of video &#8211; they feel so exposed once the recording starts. But isn&#8217;t that the best part of video? We are totally in the spotlight. Learn to love it everyone &#8211; get excited to show your true self to others. You are here because deep down in your gut you discovered that you have a message to share with the world. It&#8217;s time to get that message out and video is a great way to help accomplish that. Stay tuned for a great post I have scheduled for January by Guest Blogger Beth Rosen, &#8220;6 Ways to Make Your Video Go Viral.&#8221;</li>
</ol>
<p>I suggest that before you finalize that eBook, before you push that new product, before you publish that new blog post &#8211; you ask yourself, <strong>&#8220;Did I really show up and try to connect with my audience?&#8221;</strong> If the answer is no, then go back and rework it. The online world is like a giant library where everything you do gets indexed. Make sure only your best is out there for the world to learn from.</p>
<p>If you felt this post was a good reminder, please<strong> help me share it through Facebook, Google+ and Twitter</strong>. I would also be curious to hear your <strong>comments</strong> and see what else YOU do to connect with your audience.</p>
<p>Thank you all &#8211; have a safe and Happy New Year!</p>


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		<title>21 Questions to Evaluate Your Efforts of Building Your Online Platform</title>
		<link>http://insightfuldevelopment.com/21-questions-to-evaluate-your-efforts-of-building-your-online-platform.html</link>
		<comments>http://insightfuldevelopment.com/21-questions-to-evaluate-your-efforts-of-building-your-online-platform.html#comments</comments>
		<pubDate>Mon, 14 Nov 2011 08:00:38 +0000</pubDate>
		<dc:creator>Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching</dc:creator>
				<category><![CDATA[Boosting Business Success]]></category>
		<category><![CDATA[Email Marketing Success]]></category>
		<category><![CDATA[Get Better at Blogging]]></category>
		<category><![CDATA[How to Get Website Visitors]]></category>
		<category><![CDATA[Increase Conversion Rates]]></category>
		<category><![CDATA[Internet Marketing Tips & Tools]]></category>
		<category><![CDATA[Make Money Online]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Networking Tools & Training]]></category>
		<category><![CDATA[Ways to Promote Your Website]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Build your online platform]]></category>
		<category><![CDATA[building an email list]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[competitor research]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[email subscribers]]></category>
		<category><![CDATA[finding a good web team]]></category>
		<category><![CDATA[free introductory product offering]]></category>
		<category><![CDATA[grow your online business]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[your impact on the web]]></category>

		<guid isPermaLink="false">http://insightfuldevelopment.com/?p=2899</guid>
		<description><![CDATA[Every once in a while I like to pose a series of questions to offer a &#8216;big picture&#8217; view, instead of lasering in on a specific topic and teaching you about it. Today is such a day. There is a &#8230; <a href="http://insightfuldevelopment.com/21-questions-to-evaluate-your-efforts-of-building-your-online-platform.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Every once in a while I like to pose a series of questions to offer a &#8216;big picture&#8217; view, instead of lasering in on a specific topic and teaching you about it. Today is such a day.</p>
<p><strong>There is a TON of valuable information in this post.</strong> All of the links open in a new window and the content will laser in on that topic. I invite you to spend some time here and really take advantage of this FREE platform I&#8217;ve developed just for you.</p>
<p><img class="alignright size-full wp-image-2901" title="Identifying the Gap: Building Your Online Platform" src="http://insightfuldevelopment.com/wp-content/uploads/2011/11/building-online-platform.jpg" alt="" width="154" height="134" />For those of you who are just getting started online, this post would be excellent for you to print out and keep by your computer as you <a title="How to build your online platform" href="http://insightfuldevelopment.com/how-to-build-online-platform.html" target="_blank"><strong><br />
build your online platform</strong></a> (your website, social networks, leads &#8211; it is all-encompassing of your touch-points online). For those of you who think they are on a great track online, this may be a good post to see what has slipped between the cracks or what area you could build up for better results.</p>
<p>&nbsp;</p>
<p>So let&#8217;s get started. Consider your online platform and online presence. Really think about the blood, sweat and tears you&#8217;ve put into building a website (whether you invested $10,000+ or started a free WordPress site), into starting a social networking account and trying to figure it out, into listening to webinars and teleseminars and reading blog posts on &#8220;how&#8221; to do it all. Next, I invite you read each question *slowly* and really analyze where you&#8217;re at with each of these items:</p>
<ul>
<li>Do you have a <a title="get professionally branded logo design with 99 designs" href="http://99designsonline.com" target="_blank">professionally designed logo</a> that can make for good <strong>branding</strong>?</li>
<li>Are you <a title="stay up to date on industry news with google alerts" href="http://insightfuldevelopment.com/how-set-google-alerts-stay-current-industry-news-web-action.html" target="_blank">staying &#8216;up to date&#8217;</a> on what&#8217;s happening in your industry so you become the go-to authority for news?</li>
<li>Do you <strong>post to your blog regularly</strong> (not once a month, but one a week or more?)</li>
<li>Is your <a title="Business branding exercise" href="http://insightfuldevelopment.com/business-branding-tagline-elevator-pitch-mission-statement.html" target="_blank">business brand</a> consistent between all touch points online &#8211; from your LinkedIn profile to your <a title="Get Facebook cover professionally designed by Amber Ludwig" href="http://insightfuldevelopment.com/get-your-facebook-cover-header-designed-a-sneak-preview-of-the-new-facebook-layout.html" target="_blank">Facebook cover</a> to your email newsletter look and feel?</li>
<li>Have you looked at your <strong>content</strong> in the past three months to see what, if anything was outdated material?</li>
<li>Do you do what you say you are going to do online (release new products on time, follow through with your ideas, etc.)?</li>
<li>When is the last time you did <strong>keyword research</strong> or competitor research?</li>
<li>Have you reached out to anyone lately to discuss the <a title="collaboration" href="http://insightfuldevelopment.com/the-gift-of-collaboration-and-how-to-get-started.html" target="_blank">concept of collaboration</a>, so you can grow your business more quickly in new markets?</li>
<li>Do you have a <a title="Grow your business with the small biz success summit 2012" href="http://insightfuldevelopment.com/are-you-going-to-the-small-biz-success-summit-255-seats-sold-already.html" target="_blank">growth plan or goals</a> to help <strong>grow your business</strong> (such as how many email subscribers you&#8217;ll get, how many Facebook friends, how many blog posts, how many emails will you send out to your list each month, etc.)?</li>
<li>Have you stepped back to evaluate if <a title="how to know if your web person is any good" href="http://insightfuldevelopment.com/what-to-look-for-when-hiring-web-person.html" target="_blank">your web team</a> really IS good, or just the inexpensive solution who isn&#8217;t really getting you where you need to be?</li>
<li>Does your <strong>website design</strong> help you or hurt you, and when is the last time you&#8217;ve evaluated areas for improvement?</li>
<li>Do you have a solid free introductory product you can give away as incentive for people to sign up to <strong>your mailing list</strong>?</li>
<li>And is that <a title="free introductory product ebook branding" href="http://insightfuldevelopment.com/branding-ebook-design-that-says-something-about-you-and-your-message.html" target="_blank">free introductory product branded and professionally designed</a> and formatted?</li>
<li>Do you have obvious <a title="social media icons and social networking icons for website" href="http://insightfuldevelopment.com/customize-website-fabulous-social-networking-and-media-icons.html" target="_blank">social networking icons</a> and feeds on your website so web visitors can connect with you?</li>
<li>Does your <strong>tagline</strong> make sense and help you stand out from the noise? Is it easy to remember and does it make an impact?</li>
<li>Do you have a list of keywords you are targeting with every piece of content you write, so you can <a title="dominate search engines with search engine optimization strategies" href="http://insightfuldevelopment.com/do-it-yourself-search-egine-optimization-wordpress-users.html" target="_blank">start dominating search engines</a>?</li>
<li>Are you <a href="http://insightfuldevelopment.com/new-release-by-popular-demand-online-evolutions-2-now-available.html" target="_blank">regularly adding products</a> to your website that are for sale so people can get &#8216;the next best thing&#8217; from you?</li>
<li>How often are you adding a <strong>&#8216;call to action&#8217;</strong> in everything you do (at the end of blog posts, in your email newsletters, in every contact point)?</li>
<li>Are you organized with your business and do you treat it like a real business with scheduling and <a title="Grow your business with the small biz success summit 2012" href="http://insightfuldevelopment.com/are-you-going-to-the-small-biz-success-summit-255-seats-sold-already.html" target="_blank">planning meetings</a>?</li>
<li>Do you <a href="http://insightfuldevelopment.com/what-is-your-focus-how-affects-your-business-goals.html" target="_blank">thank your web visitors, email subscribers, social networking friends and clients</a> for sticking with you?</li>
<li>How often do you implement new ways to <a title="How to drive traffic to your website and blog" href="http://insightfuldevelopment.com/probloggers-65-ways-to-drive-traffic-to-your-blog.html" target="_blank">drive traffic</a> to your website and blog?</li>
</ul>
<p><strong><a title="Your impact on the web is what you make of it, lady gaga video" href="http://insightfuldevelopment.com/your-web-impact-what-you-make-of-it-google-video.html" target="_blank"><br />
Your impact on the web</a> IS what you make of it</strong>. Those are just a few questions you can ask yourself from time to time to make sure you are BUILDING. Starting an online business is not the easiest task in the world. You are competing with billions of web pages out there. But, there is more than enough room in the sea for us all to profit.</p>
<p><strong>The trick is knowing what to do next to continue building your online platform.</strong> Stay focused. Don&#8217;t lose the momentum. If you need help with your direction or with implementing tasks, feel free to contact me and let&#8217;s have a loose conversation about it. The key is to get help from people who know what they are talking about &#8211; and that becomes obvious when someone writes about those topics and gives away the farm just to help others. I&#8217;m not tooting my own horn here so much as just teaching how to identify the right kind of person to help you with your business.</p>
<p><span style="color: #990099;"><strong>If you thought this post was of value, please SHARE this post with others on your social networks. My goal is simple: Helping Others. As many as I can get my hands on.</strong></span></p>
<p>Thank you for spreading the light!</p>
<p>&nbsp;</p>


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		<title>How I Got 100 Twitter Followers in 3 Days, by Pamela Zimmer</title>
		<link>http://insightfuldevelopment.com/how-i-got-100-twitter-followers-in-3-days-by-pamela-zimmer.html</link>
		<comments>http://insightfuldevelopment.com/how-i-got-100-twitter-followers-in-3-days-by-pamela-zimmer.html#comments</comments>
		<pubDate>Mon, 31 Oct 2011 16:52:34 +0000</pubDate>
		<dc:creator>Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching</dc:creator>
				<category><![CDATA[Boosting Business Success]]></category>
		<category><![CDATA[Increase Conversion Rates]]></category>
		<category><![CDATA[Internet Marketing Tips & Tools]]></category>
		<category><![CDATA[Social Networking Tools & Training]]></category>
		<category><![CDATA[100 Twitter Followers in 3 Days]]></category>
		<category><![CDATA[Get Your Woman On]]></category>
		<category><![CDATA[Pamela Zimmer]]></category>
		<category><![CDATA[Stories of a Mom]]></category>

		<guid isPermaLink="false">http://insightfuldevelopment.com/?p=2850</guid>
		<description><![CDATA[I have invited #1 Best-Selling author Pamela Zimmer to write a guest blog post based on a recent awesome success she had achieving 100 NEW Twitter followers in 3 days. I asked her to share her insight with all of &#8230; <a href="http://insightfuldevelopment.com/how-i-got-100-twitter-followers-in-3-days-by-pamela-zimmer.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I have invited #1 Best-Selling author Pamela Zimmer to write a guest blog post based on a recent awesome success she had achieving <strong>100 NEW Twitter followers in 3 days</strong>. I asked her to share her insight with all of you and there are some really excellent tips below. This is a must-read post and I would love your participation in sharing this article on social networks and making a comment below. Show her love!  <img src='http://insightfuldevelopment.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<hr />
<p><strong><img class="alignleft size-medium wp-image-2857" title="Pamela Zimmer" src="http://insightfuldevelopment.com/wp-content/uploads/2011/10/pamela-zimmer-300x271.jpg" alt="" width="208" height="188" />Pamela Zimmer</strong> quit her career for Motherhood. Being an Architect, and an entrepreneur at heart, Pamela struggled with her decision to have her own Architecture firm. She knew she always wanted to be a stay-at-home Mom, but also knew she wanted to have a successful career. After 13+ years of working in Architecture, 7 of which she ran her own successful business, Pamela finally chose to listen to her heart and realized that being a stay-at-home Mom was her true passion and life purpose. She is now a #1 best-selling author in the book ‘<strong><a href="http://insightfuldevelopment.com/get-your-woman-on-book-kimber-lim.html">Get Your Woman On!</a></strong>’ and strives to support and inspire other women who are ready to make their life transformation. Pamela is working on her own book, as well as starting a business as a peer-to-peer counselor for Postpartum Depression. Her blog, <a href="http://pamelazimmer.wordpress.com/" target="_blank">Stories of a Mom</a>, is where Pamela shares her experiences, from one Mother to another.</p>
<p>&nbsp;</p>
<p>I know there are programs and software out there that claim to get you up to 1000 Twitter followers a day. I have to admit, I have been tempted to check them out, but thankfully I never got sucked in. Honestly, how legitimate can those programs be? Yes, maybe they do actually work to get your numbers up, but <strong>do you ever really <em>know</em> your followers?</strong> I don’t know about you, but it’s hard enough to meet 10, 20, 50 new people a day, let alone up to 1000!</p>
<p align="center"><strong><em>If you’re like me, you are interested in building relationships with people, not just getting them to click “follow” and “like.” After all, what’s the point of having followers if you aren’t interacting with them?</em></strong></p>
<p><img class="alignright size-medium wp-image-2853" title="How to Get More Twitter Followers" src="http://insightfuldevelopment.com/wp-content/uploads/2011/10/twitter-logo-300x300.png" alt="" width="219" height="219" /></p>
<p>&nbsp;</p>
<p>I will also admit that I can’t always develop relationships with every new person I meet every day, but it is ultimately my intention. Long-lasting relationships don’t happen overnight, no matter what kind they are &#8211; personal, romantic or business.</p>
<p>I first joined Twitter a couple of years ago, but I was never really “active” at tweeting or following.  I would log on every now and then and browse around, reading what the few people I was actually following were saying, and occasionally tweeting something myself. Basically, my account was there, and I had a profile, but I wasn’t doing anything with it.</p>
<p>As the saying goes, <em>that was then and this is now</em>. My life has changed drastically, in a good way, and my passions are much clearer now. Within the past several months, I have really defined my goals and what I want to be doing.</p>
<p align="center"><strong><em>I realized that surrounding me with like-minded people was the first step in propelling myself towards my new business success. This goes true for social media as well.</em></strong></p>
<p>&nbsp;</p>
<p><strong>It’s not just about the numbers, it’s about <em>who</em> is behind those numbers.</strong></p>
<p>As I mentioned above, what’s the point of having thousands of followers if you aren’t interacting with them, or worse, if you don’t even know anything about them? Perhaps once my followers reach 1000 or more I will have a different perspective, but in the meantime I feel good knowing that the majority of the people I follow, and those that are following me, are like-minded.</p>
<p>&nbsp;</p>
<p><span style="color: #3366ff;"><strong><em>So how did I do it? How did I get 100+ Twitter followers in 3 days?</em></strong></span></p>
<p><strong>The first thing I did was to set my intention to just <em>be active</em> on Twitter.</strong></p>
<p>My goal wasn’t to gain ‘X’ number of followers – that wasn’t even on my mind. The fact that I got 100+ new followers was a huge surprise and bonus for me. For me, being active meant checking out other people’s links, profiles, tweets, and following those that were like-minded. I tweeted original things that came to mind of inspiration, values; things about family and kids, writing and passion – all things that I am surrounding myself with in my own life. I re-tweeted when I saw something inspirational or valuable that I felt my (few) followers would take interest in.</p>
<p>&nbsp;</p>
<p><strong>Next, I carefully selected people to follow who were (<em>magic word</em>) like-minded.</strong></p>
<p>I checked out their profile and read previous tweets to make sure that I had something in common with them and would enjoy following them. Some of these people popped up on the Timeline, but sometimes I did searches to find them. My searches included things that I am passionate about and things that align with my business goals and values (for example: #family, #parenting, #happy, etc.). From those searches, I was able to browse through profiles and follow links to other similar profiles, and it kept going and going.</p>
<p>When I received notice of new followers, I made sure to check out their profiles and follow back when appropriate.</p>
<p align="center"><strong><em>I don’t believe that you should, or have to, follow everyone who follows you. It’s nothing personal, but to keep to my values, I am careful of who I follow.</em></strong></p>
<p>If someone sent me a direct message, I replied. For those that I really felt connected with, I sent them a direct message, replied to one of their tweets, or even checked out their websites. I began engaging and interacting with people. It didn’t take much, but I began to actually <em>network</em> with these people, and most times, they reciprocated.</p>
<p>&nbsp;</p>
<p><strong>I started to branch out beyond Twitter. </strong></p>
<p>I started searching and browsing other like-minded blogs and websites, and checking out people’s Facebook pages as well. I came across a few really great websites that were exactly in alignment with my values, purpose and passion of being a stay-at-home Mom. I joined their communities and once again, because those members were all like-minded, we followed each other. More than just “following” each other however, they have become great resource and inspiration based communities that I enjoy being involved with.</p>
<p>&nbsp;</p>
<p><strong>Finally, I became proficient in re-tweeting from websites and blogs, not just from twitter.com.</strong></p>
<p>Most websites have a “tweet this” button or link which makes it really easy. For those few times when I have to manually tweet something, I just copy and paste the website link into the “what’s happening?” box and add a personal comment. I keep it short (as we have to stay concise), and that in itself is great training. I try to comment on other people’s blogs as much as possible, not just to put my “stamp” out there, but actually being authentic in what I write.</p>
<p>This last point is probably the most important tip I can give anyone, no matter what your goal, purpose or business. <strong>Be authentic.</strong> This means being you. Don’t write things that you <em>think</em> other people want to read. Write things that reflect who you are. Don’t tweet things that don’t touch your heart. Don’t follow people just because they are there. Share things that make you say “yes, exactly!” Connect with people who you genuinely would want to have a lasting relationship with.</p>
<p align="center"><strong><em>Opening yourself up might seem vulnerable, but in the end it will attract you to the people you want and need to create success in your life.</em></strong></p>
<p>&nbsp;</p>
<p>To summarize: be and stay active; follow and engage with people who are like-minded; and be authentic. If you approach social networking in this way, the numbers will come, and you can feel good about how you got there, just like me.</p>
<p align="center"><em>Follow me at </em><a href="http://twitter.com/#%21/pamelazimmer"><em>PamelaZimmer-Twitter</em></a><em> and </em><a href="http://www.storiesofamom.com/"><em>www.StoriesofaMom.com</em></a></p>


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		<title>New Release! By Popular Demand, Online Evolutions 2 Now Available!</title>
		<link>http://insightfuldevelopment.com/new-release-by-popular-demand-online-evolutions-2-now-available.html</link>
		<comments>http://insightfuldevelopment.com/new-release-by-popular-demand-online-evolutions-2-now-available.html#comments</comments>
		<pubDate>Tue, 06 Sep 2011 00:35:01 +0000</pubDate>
		<dc:creator>Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching</dc:creator>
				<category><![CDATA[Amazon Campaign How To]]></category>
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		<description><![CDATA[I&#8217;ve feel so honored and truly grateful from all of you who have download Online Evolutions 1 and given me such great comments like, &#8220;I just started reading your ebook &#8211; Online Evolutions &#8211; and I wanted to let you &#8230; <a href="http://insightfuldevelopment.com/new-release-by-popular-demand-online-evolutions-2-now-available.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve feel so honored and truly grateful from all of you who have download <a href="http://insightfuldevelopment.com/resources/online-evolutions-book-amber-ludwig.html">Online Evolutions 1</a> and <strong><span style="color: #1072ee;">given me such great comments like</span></strong>,</p>
<p style="padding-left: 30px;">&#8220;I just started reading your ebook &#8211; Online Evolutions &#8211; and I wanted to let you know that it is truly inspirational! You talk about many of the same principles that I applied to my sales regime and daily routine early in my career. I must say that I needed a “refresher course”. Keep writing and offering up principles to live by!&#8221;  — <strong>Joyce K</strong></p>
<p style="padding-left: 30px;">&#8220;Thanks Amber! I got the hard copy of the (Online Evolutions) book in the mail yesterday. Thanks for your note. You are so great! I am excited! Thanks again! You rock!!!! <img src='http://insightfuldevelopment.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  &#8220;  — <strong>Sarah</strong></p>
<p>&nbsp;</p>
<p>I&#8217;ve been asked throughout this year, &#8220;When&#8217;s the next volume coming??&#8221; Thank you all for your patience as I could get this formatted and prepped for you. Today I can announce, &#8220;IT&#8217;S HERE!&#8221;</p>
<p><a href="http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=77FC9ACD-78E2-475C-8AD0-3FC6144CD6EE&amp;pid=bfb0a69f094f450e869a40e43b0fcfb4&amp;bn=1"><img class="alignright size-full wp-image-2687" title="Order Online Evolutions 2 Today!" src="http://insightfuldevelopment.com/wp-content/uploads/2011/09/online-evolutions-2-small.jpg" alt="" width="255" height="330" /></a>I had a ton of fun putting together <strong>Online Evolutions, Volume 2</strong>. I got so inspired I even started Volume 3 already!</p>
<p>&nbsp;</p>
<h3><span style="color: #166c8e;">So What is Online Evolutions 2 Anyway?</span></h3>
<p>If You – Or Someone You Know – Wants to…</p>
<ul>
<li>How to create an eBook or product that sells or can go viral</li>
<li>21 tips to improve online efforts for better results</li>
<li>Learn about eCommerce and selling products online, effectively</li>
<li>Get over anxiety of not knowing what to do next or how to do it</li>
<li>Learn key design and social media strategies every website owner should know</li>
</ul>
<p>…Then Online Evolutions 2 has become one of the most important purchases you can make today.</p>
<p><span style="color: #1072ee;"><strong>Online Evolutions 2 is a 67-page collection of my top training articles</strong></span> and includes an impressive lineup of do-it-myself strategies that can give you the progress you&#8217;re wanting to boost your online status!</p>
<p>&nbsp;</p>
<h3><span style="color: #166c8e;">What if I need more convincing?</span></h3>
<p>Online Evolutions, Volume 2 is really only for those of you who already know my work, the value I provide and don&#8217;t need convincing. However, you can <span style="color: #1072ee;"><strong>download Online Evolutions 1 for FREE in the right sidebar</strong></span> to get a taste of the value. Then I am confident you will come back to look at Volume 2 as it holds 67 PAGES of more, more, more value.</p>
<p>&nbsp;</p>
<h3><span style="color: #166c8e;">Oh ya, almost forgot, I have a SPECIAL surprise for you&#8230;</span></h3>
<p>I don&#8217;t know what got into me as I was finalizing this eBook, haha, but I got a wild itch to throw in a special surprise to those of you who have purchased the downloadable eBook OR the hard copy version. <strong>The catch is, you have to READ the book in order to get the surprise!</strong> Somewhere in one of the 67 pages I have a section blocked off a small section that has a link. This link will lead you to a special surprise that will absolutely make an impact on the way you look at your website and the way it performs for you. That&#8217;s all I can say!</p>
<p>&nbsp;</p>
<h3><span style="color: #166c8e;">So, what are the options to get  your hands on Online Evolutions 2?</span></h3>
<p><strong><span style="color: #1072ee;">Option 1. </span></strong> You can get the <strong>Instant-Download eBook</strong> version for only $29.97<br />
<a href="http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=77FC9ACD-78E2-475C-8AD0-3FC6144CD6EE&amp;pid=bfb0a69f094f450e869a40e43b0fcfb4&amp;bn=1"><img src="http://www.mcssl.com/netcart/images/cart_buttons/cart_button_4.gif" alt="" border="0" /></a><br />
<span style="color: #1072ee;"><strong>Option 2.</strong></span> You can get a <strong>printed, signed, hard copy</strong> version for $39.97 and get the eBook free while you wait a couple days for me to ship the book to you.<br />
<a href="http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=77FC9ACD-78E2-475C-8AD0-3FC6144CD6EE&amp;pid=5da955aa67cb4060a6409ee2c928f2a3&amp;bn=1"><img src="http://www.mcssl.com/netcart/images/cart_buttons/cart_button_4.gif" alt="" border="0" /></a></p>
<p>&nbsp;</p>
<p>Once you get your copy, please let me know your thoughts. All I want to do is provide value to you and make your life easier. I know we are in an Information Age where you are bombarded with hundreds of &#8220;To-dos&#8221; and &#8220;Must-dos&#8221;. My goal is to tell you what is actually important and how to execute easily and without spending gobs of money. We must all pool together and help support each other toward success. From me to you &#8211; <strong>enjoy</strong> what I have prepared for you!  <img src='http://insightfuldevelopment.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>


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		<title>Mashable Repost: 5 Tips for Optimizing Your Brand’s Facebook Presence</title>
		<link>http://insightfuldevelopment.com/mashable-repost-5-tips-for-optimizing-your-brand%e2%80%99s-facebook-presence.html</link>
		<comments>http://insightfuldevelopment.com/mashable-repost-5-tips-for-optimizing-your-brand%e2%80%99s-facebook-presence.html#comments</comments>
		<pubDate>Tue, 26 Apr 2011 16:40:54 +0000</pubDate>
		<dc:creator>Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching</dc:creator>
				<category><![CDATA[Increase Conversion Rates]]></category>
		<category><![CDATA[Internet Marketing Tips & Tools]]></category>
		<category><![CDATA[Social Networking Tools & Training]]></category>
		<category><![CDATA[Ways to Promote Your Website]]></category>
		<category><![CDATA[Custom Facebook Profile Image]]></category>
		<category><![CDATA[Custom Profile Pictures]]></category>
		<category><![CDATA[Optimize Facebook Brand]]></category>

		<guid isPermaLink="false">http://insightfuldevelopment.com/?p=2267</guid>
		<description><![CDATA[5 Tips for Optimizing Your Brand’s Facebook Presence Post by Steve Coulson I came across this article today on Facebook Branding and felt it was great material to share&#8230; &#8220;So – you’ve set up a Facebook public profile for yourself, &#8230; <a href="http://insightfuldevelopment.com/mashable-repost-5-tips-for-optimizing-your-brand%e2%80%99s-facebook-presence.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://mashable.com/2009/04/01/optimize-facebook-page/" target="_blank">5 Tips for Optimizing Your Brand’s Facebook Presence</a><br />
Post by Steve Coulson</p>
<p>I came across this article today on Facebook Branding and felt it was great material to share&#8230;<br/><br/></p>
<p>&#8220;So – you’ve set up a Facebook public profile for yourself, your brand or your company, and you’re starting to post content. Now what?</p>
<p>If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect.  So here are five tips to optimize your activities on Facebook, including the right way to create profile and thumbnail graphics, how to show different content to Fans and non-Fans, creating DIY vanity urls, and how managing what and when you post can lead to greater success.</p>
<p><strong>1. Creating the perfect profile picture</strong></p>
<p>Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed. What is less documented is how the thumbnail that Facebook uses across the system is generated from this picture.</p>
<p>You’ll find the system crops images when generating a thumbnail, losing information around the edge. After some initial testing, we’ve determined that there’s a “title safe” area within all images. So when you create your profile image&#8230;<br/><br/></p>
<p>Click to read the full post..<br />
<a href="http://mashable.com/2009/04/01/optimize-facebook-page/" target="_blank">5 Tips for Optimizing Your Brand’s Facebook Presence</a><br />
Post by Steve Coulson</p>
<p><strong>*** Click here to see examples and information about getting a<br />
<a href="http://insightfuldevelopment.com/custom-facebook-fan-page-profile-pictures-designed-for-businesses-individuals.html">Custom-Designed Facebook Profile Image for $30</a><br />
</strong></p>


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		<title>Do-It-Yourself Website Evaluation, Part 2 of 2: What is Costing You Leads?</title>
		<link>http://insightfuldevelopment.com/do-it-yourself-website-evaluation-part-2-of-2-what-is-costing-you-leads.html</link>
		<comments>http://insightfuldevelopment.com/do-it-yourself-website-evaluation-part-2-of-2-what-is-costing-you-leads.html#comments</comments>
		<pubDate>Thu, 10 Mar 2011 14:00:27 +0000</pubDate>
		<dc:creator>Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching</dc:creator>
				<category><![CDATA[Boosting Business Success]]></category>
		<category><![CDATA[Get Better at Blogging]]></category>
		<category><![CDATA[How to Get Website Visitors]]></category>
		<category><![CDATA[Increase Conversion Rates]]></category>
		<category><![CDATA[Internet Marketing Tips & Tools]]></category>
		<category><![CDATA[Must-Have Products]]></category>
		<category><![CDATA[Ways to Promote Your Website]]></category>
		<category><![CDATA[Do It Yourself Website Evaluation]]></category>
		<category><![CDATA[Free Website Evaluation eGuide]]></category>
		<category><![CDATA[Marty Dickinson]]></category>

		<guid isPermaLink="false">http://insightfuldevelopment.com/?p=2199</guid>
		<description><![CDATA[The other day, I shared some website evaluation ideas straight out of a powerful eGuide Marty Dickinson and I wrote called, &#8220;The Extended Do-It-Yourself Website Evaluation Checklist&#8220;. I talk to clients left and right, all who are panicked with this &#8230; <a href="http://insightfuldevelopment.com/do-it-yourself-website-evaluation-part-2-of-2-what-is-costing-you-leads.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The other day, I shared some website evaluation ideas straight out of a powerful eGuide Marty Dickinson and I wrote called, &#8220;<em><a href="http://insightfuldevelopment.com/products-by-amber-ludwig/do-it-yourself-website-evaluation-checklist.html">The Extended Do-It-Yourself Website Evaluation Checklist</a></em>&#8220;. </p>
<p><strong>I talk to clients left and right, all who are panicked with this knowing they are losing potential clients.</strong> It&#8217;s as if they are dying for hydration in their business, the water spigot is gushing water (the potential of doing well online) and they are stammering to get a drop of leads here and a drop there. Sound familiar?</p>
<p><strong>I have GREAT NEWS for you today.</strong> You don&#8217;t have to get overwhelmed then make a quick decision and hire the first company that says &#8220;I can get you to the top of Google!&#8221; You can hire a hundred of those companies and they can dump a ton of leads in your lap &#8211; but if your legs (your foundation) are not strong enough to hold the weight, you&#8217;ll collapse and all of your efforts will be wasted.</p>
<h3 style="color:#000080;">You must make your website strong, sturdy and ready for success BEFORE you invest in high-powered marketing!</h3>
<p><br/></p>
<p><a href="http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=77FC9ACD-78E2-475C-8AD0-3FC6144CD6EE&#038;pid=3ea33b2f68cc4707b3727ef316043e3c&#038;bn=1"><img src="http://insightfuldevelopment.com/wp-content/uploads/2010/07/ext-checklist-cover-231x300.jpg" alt="The Extended Do-It-Yourself Website Evaluation Checklist" title="The Extended Do-It-Yourself Website Evaluation Checklist" width="231" height="300" class="alignright size-medium wp-image-1642" /></a>This is exactly why Marty and I sat down, took our <strong>combined 17 years of Internet Marketing and Website experience</strong>, and created a website evaluation checklist &#8211; training web owners like you to learn the aspects of your website that could be costing you leads!</p>
<p>Today I wanted to share a few more of these goodies as a free take-away. I&#8217;ve compiled an <strong>11 PAGE demo of our eGuide as a gift</strong> to get you on your way. If you like what you see, I&#8217;d like to invite you to please <a href="http://insightfuldevelopment.com/contact-amber-ludwig.html">send me an email</a> and share your thoughts. I truly love to help support people in getting success in their business, so I&#8217;d be curious which tips you implemented and how it helped your business!</p>
<p><center><strong><a href="http://insightfuldevelopment.com/pdf/webevaldemo.pdf" target="_blank">Download the 11-pg Website Evaluation Demo eGuide Here &raquo;</a></strong></center><br/><br/></p>
<p>Enjoy and make it a productive day!</p>


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