Category Archives: Increase Conversion Rates

27
Mar

How to Write Content for the Web

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

If you’re a website or online newbie, you are probably on “information overload” about the what to do and what not to do online. This blog is dedicated to teaching you the right way to do things to get the best results. Do check back regularly for new content, tips and resources, or even easier, stay connected with me through my eMailing list or on social networks!

Today’s “how to” is all about writing content for the web. Below I have several tips that will help keep your readers engaged in what you have to say:

General Tips for Writing on the Web:

  • Short paragraphs are best. When people look at big blocks of text they get overwhelmed and don’t want to read it.
  • Stay conversational! It’s great to write how you talk because people feel like they can connect with you, that you are authentic, and they will want to work with you as a result. Writing for the web is not about being a crazed perfectionist. The online world is a forgiving one so just write and get your message OUT!

22
Mar

Get More eMailing List Subscribers: Keys to a Great Free Introductory Product Incentive

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Gone are the days that you can just add a sign-up box on your website and ask people to “sign up for your newsletter.” In fact, many have found that newsletters just plain don’t work anymore. I actually only email my list when there’s something I think they really need to know about. I’m getting about 100 emails a day from clients (none of it is junk) so I know the pain of just wanting that Inbox empty.

However, your email list is STILL your #1 online asset! You can market to those people again and again, they will stay loyal to you (assuming you have good email practices) and they will buy from you down the road. The key is to offer a free incentive that showcases your expertise and value, that people WANT.


6
Mar

Facebook Timeline for Pages – Questions Answered

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Everywhere I turn I’m seeing people ask questions, post articles and shares images for the new Facebook Timeline for pages coming March 30th. The new Timeline look was introduced to personal profiles as early as last Fall for those that accessed the Developer App. Now, Facebook Timeline will be revealed on March 30th and we have just a couple of weeks to prepare.

What does the new Timeline look like?

What is the greatest addition for Facebook pages?
The Facebook Cover is by far the greatest because we now have an 815px X 310px header that sits at the top of our page which we can use to further our brand messaging!

Get Your Facebook Page Timeline Cover Header Designed »

Important! There are some critical points of information to note about the Timeline for Pages. Some include:

  • Facebook no longer allows you to set a default landing tab for your business page.

22
Feb

Share My Message! 7 Key Steps to Social Media Integration

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Attention authors, speakers and entrepreneurs who are trying to build their online business and make profits to sustain the message they are passionate about sharing:

  • Do you feel clueless about social media? Questions come up such as, “What do I say on Facebook?”, “Is this really as important as people say?”, “Which social networks are the best to be on and why?”
  • Are you curious how to maximize social media interaction on your website so more web visitors share and like your content?
  • Have you considered the powers of branding your social networks to drive all that traffic back to your website?

Don’t worry, most online business owners share this frustration and confusion. Today my goal is to help you build a sturdy bridge so a steady stream of people flows between your website and social media touch-points. The goal is to maximize ease for people to join your social networks from your website AND to find your website while visiting your social networks.


30
Dec

Are You Really Connecting with Your Audience?

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

One of the toughest parts about running a business online is that it is a challenge to truly connect with your audience. For example, YOU. Right this minute you’re reading this post and I’m hoping I can make a connection. I am hoping you see there is a person writing this who wants to help you, wants you to succeed online. But it’s hard because all you see are words that any Joe Schmoe could have written. So how can people see your heart, your intent?

I have listed 3 ways below to help push you outside of the no-touch zone with your audience:


14
Nov

21 Questions to Evaluate Your Efforts of Building Your Online Platform

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

Every once in a while I like to pose a series of questions to offer a ‘big picture’ view, instead of lasering in on a specific topic and teaching you about it. Today is such a day.

There is a TON of valuable information in this post. All of the links open in a new window and the content will laser in on that topic. I invite you to spend some time here and really take advantage of this FREE platform I’ve developed just for you.

For those of you who are just getting started online, this post would be excellent for you to print out and keep by your computer as you
build your online platform (your website, social networks, leads – it is all-encompassing of your touch-points online). For those of you who think they are on a great track online, this may be a good post to see what has slipped between the cracks or what area you could build up for better results.


31
Oct

How I Got 100 Twitter Followers in 3 Days, by Pamela Zimmer

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

I have invited #1 Best-Selling author Pamela Zimmer to write a guest blog post based on a recent awesome success she had achieving 100 NEW Twitter followers in 3 days. I asked her to share her insight with all of you and there are some really excellent tips below. This is a must-read post and I would love your participation in sharing this article on social networks and making a comment below. Show her love!  :)

Pamela Zimmer quit her career for Motherhood. Being an Architect, and an entrepreneur at heart, Pamela struggled with her decision to have her own Architecture firm. She knew she always wanted to be a stay-at-home Mom, but also knew she wanted to have a successful career. After 13+ years of working in Architecture, 7 of which she ran her own successful business, Pamela finally chose to listen to her heart and realized that being a stay-at-home Mom was her true passion and life purpose. She is now a #1 best-selling author in the book ‘Get Your Woman On!’ and strives to support and inspire other women who are ready to make their life transformation. Pamela is working on her own book, as well as starting a business as a peer-to-peer counselor for Postpartum Depression. Her blog, Stories of a Mom, is where Pamela shares her experiences, from one Mother to another.


6
Sep

New Release! By Popular Demand, Online Evolutions 2 Now Available!

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

I’ve feel so honored and truly grateful from all of you who have download Online Evolutions 1 and given me such great comments like,

“I just started reading your ebook – Online Evolutions – and I wanted to let you know that it is truly inspirational! You talk about many of the same principles that I applied to my sales regime and daily routine early in my career. I must say that I needed a “refresher course”. Keep writing and offering up principles to live by!”  — Joyce K

“Thanks Amber! I got the hard copy of the (Online Evolutions) book in the mail yesterday. Thanks for your note. You are so great! I am excited! Thanks again! You rock!!!! :) “  — Sarah

 

I’ve been asked throughout this year, “When’s the next volume coming??” Thank you all for your patience as I could get this formatted and prepped for you. Today I can announce, “IT’S HERE!”


10
Mar

Do-It-Yourself Website Evaluation, Part 2 of 2: What is Costing You Leads?

By: Amber Ludwig, Website Development • Social Media Branding • Internet Marketing Coaching

The other day, I shared some website evaluation ideas straight out of a powerful eGuide Marty Dickinson and I wrote called, “The Extended Do-It-Yourself Website Evaluation Checklist“.

I talk to clients left and right, all who are panicked with this knowing they are losing potential clients. It’s as if they are dying for hydration in their business, the water spigot is gushing water (the potential of doing well online) and they are stammering to get a drop of leads here and a drop there. Sound familiar?

I have GREAT NEWS for you today. You don’t have to get overwhelmed then make a quick decision and hire the first company that says “I can get you to the top of Google!” You can hire a hundred of those companies and they can dump a ton of leads in your lap – but if your legs (your foundation) are not strong enough to hold the weight, you’ll collapse and all of your efforts will be wasted.