Are You Really Connecting with Your Audience?

One of the toughest parts about running a business online is that it is a challenge to truly connect with your audience. For example, YOU. Right this minute you’re reading this post and I’m hoping I can make a connection. I am hoping you see there is a person writing this who wants to help you, wants you to succeed online. But it’s hard because all you see are words that any Joe Schmoe could have written. So how can people see your heart, your intent?

I have listed 3 ways below to help push you outside of the no-touch zone with your audience:

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21 Questions to Evaluate Your Efforts of Building Your Online Platform

Every once in a while I like to pose a series of questions to offer a ‘big picture’ view, instead of lasering in on a specific topic and teaching you about it. Today is such a day.

There is a TON of valuable information in this post. All of the links open in a new window and the content will laser in on that topic. I invite you to spend some time here and really take advantage of this FREE platform I’ve developed just for you.

For those of you who are just getting started online, this post would be excellent for you to print out and keep by your computer as you
build your online platform (your website, social networks, leads – it is all-encompassing of your touch-points online). For those of you who think they are on a great track online, this may be a good post to see what has slipped between the cracks or what area you could build up for better results.

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How I Got 100 Twitter Followers in 3 Days, by Pamela Zimmer

I have invited #1 Best-Selling author Pamela Zimmer to write a guest blog post based on a recent awesome success she had achieving 100 NEW Twitter followers in 3 days. I asked her to share her insight with all of you and there are some really excellent tips below. This is a must-read post and I would love your participation in sharing this article on social networks and making a comment below. Show her love!  :)

Pamela Zimmer quit her career for Motherhood. Being an Architect, and an entrepreneur at heart, Pamela struggled with her decision to have her own Architecture firm. She knew she always wanted to be a stay-at-home Mom, but also knew she wanted to have a successful career. After 13+ years of working in Architecture, 7 of which she ran her own successful business, Pamela finally chose to listen to her heart and realized that being a stay-at-home Mom was her true passion and life purpose. She is now a #1 best-selling author in the book ‘Get Your Woman On!’ and strives to support and inspire other women who are ready to make their life transformation. Pamela is working on her own book, as well as starting a business as a peer-to-peer counselor for Postpartum Depression. Her blog, Stories of a Mom, is where Pamela shares her experiences, from one Mother to another.

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New Release! By Popular Demand, Online Evolutions 2 Now Available!

I’ve feel so honored and truly grateful from all of you who have download Online Evolutions 1 and given me such great comments like,

“I just started reading your ebook – Online Evolutions – and I wanted to let you know that it is truly inspirational! You talk about many of the same principles that I applied to my sales regime and daily routine early in my career. I must say that I needed a “refresher course”. Keep writing and offering up principles to live by!”  — Joyce K

“Thanks Amber! I got the hard copy of the (Online Evolutions) book in the mail yesterday. Thanks for your note. You are so great! I am excited! Thanks again! You rock!!!! :) “  — Sarah

 

I’ve been asked throughout this year, “When’s the next volume coming??” Thank you all for your patience as I could get this formatted and prepped for you. Today I can announce, “IT’S HERE!”

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Do-It-Yourself Website Evaluation, Part 2 of 2: What is Costing You Leads?

The other day, I shared some website evaluation ideas straight out of a powerful eGuide Marty Dickinson and I wrote called, “The Extended Do-It-Yourself Website Evaluation Checklist“.

I talk to clients left and right, all who are panicked with this knowing they are losing potential clients. It’s as if they are dying for hydration in their business, the water spigot is gushing water (the potential of doing well online) and they are stammering to get a drop of leads here and a drop there. Sound familiar?

I have GREAT NEWS for you today. You don’t have to get overwhelmed then make a quick decision and hire the first company that says “I can get you to the top of Google!” You can hire a hundred of those companies and they can dump a ton of leads in your lap – but if your legs (your foundation) are not strong enough to hold the weight, you’ll collapse and all of your efforts will be wasted.

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Critical Website Evaluation, Part 1 of 2: Things You Didn’t Know that Could Hurt Your Results

Web Marketing expert Marty Dickinson and I wrote a jam-packed checklist and tutorial guide titled, “The Extended Do-It-Yourself Website Evaluation Checklist“. In this 30-page eGuide we explored over 100 critical components of your website, all of which contribute to your success rate (or lack there of).

Topics include everything from Business Planning to Website, Layout and Formatting, to eCommerce and SEO tactics – all of which combine to grant you more online results. All you need to do is LEARN what Google looks at and why, what is a turn off to your visitor, and what holes are costing you money in your website and business planning.

We must never expect to throw up a site and call it a day. The Truth is… If you want great RESULTS, you must learn and execute what WORKS.

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Website Design Breakdown: What Does Your Headshot Say About You and Your Website?

Today I thought I’d show you a series of website headers containing the website owner’s photo. Featuring your headshot within the header of your website design is very common if you are an entrepreneur, consultant, speaker and/or author.

The photo you choose to represent you in your website design is so important. When a visitor comes to your website for the first time, you have all of 3-5 seconds to make a first impression. That impression will either result in them staying on your site to learn more about you, or they will hit the back button, thereby increasing your bounce rate.

So what does your headshot say about you? If your photo is outdated, please change it! I think it’s important to show a photo of you within the last 1-3 years, versus 5+ years ago. You can even go to Target if funds are tight – or most digital cameras are very high quality these days. Note too your website designer can tweak your photo to add a background or border or fade that can really make your photo pop.

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A Joel Comm Re-Post: 10 Articles You May Have Missed in 2010

A Great Resource Post from the Great Joel Comm – Internet Marketer Extraordinaire

Chances are you had a busy year. And in the midst of reading countless blog posts, Facebook updates, and Twitter feeds, it’s just possible that you may have missed a few things. If that’s the case, here are 10 of the essential Top One Report articles that we published this year that you may have missed out on, which would be a shame. So here’s your second chance:

Tips for Writing Your Ebook

Of all the ways to make money online, writing a well-thought-out, well-researched, and relevant ebook can be one of the best ways to start earning some income on the side. Here are some things for you to consider as you endeavor to create and write your own ebook…

Unlock Your Site’s Potential with Split Testing

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Website Optimization and How to Get a Lower Bounce Rate

We make many efforts to get new traffic to our website. We will work hard to create inbound links. We may even buy Google AdWords or other advertising space on similar top sites. We can do article or press release syndication, social networking tactics, or submit our site to multiple directories. But, what happens when someone gets to your website?

From Google:
“Bounce Rate: Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors. You can minimize Bounce Rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.”

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Amber's Latest Blog Post

3
Feb

What’s the Deal with Affiliate Marketing and Social Media?

By: Amber Ludwig, Internet Marketing Coach

By now you’ve heard a little something about affiliate marketing – enough to know you should be an affiliate. You’ve also heard how imperative social media is.

Wanna hear my two cents? Below you’ll find a 20-minute audio where I was interviewed by Pam Zimmer. Feel free to download, SHARE, or listen straight from this post.

What questions did I answer?

  • Why would someone want to sign up as an affiliate and what are the benefits?
  • What is a “mask URL” and when/why would you want to use one?
  • How can you leverage being an affiliate to market and grow your business?
  • If someone is new to social media and wanted to create the most opportunity for a book release, what are the top things they should do?
  • What other tips can I offer to have more success with affiliate marketing and social media?
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