How to Master Email Marketing | 4-min Fast Track Video Ep #37

Do you have a whole list of questions around your email marketing efforts?  If you do, you’re one of many!  My clients ask me about this topic all the time … and for good reason.

Email marketing is not a cut and dry area.  What works so well for one person might not produce any impressive results for another.

And there are so many choices!

Do you write about one topic or several topics per email?  Do you focus on nurturing your readers with valuable free content, or do you take the opportunity to sell?  Do you send simple text emails or get fancy […]

Read more

Love this? Share with your friends!Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestEmail this to someone

How to Use Email Marketing to Build a Loyal Following | 4-min Fast Track Video Ep #32

How many email list subscribers do you have?  One?  Ten thousand?  Guess what?  Even if you have only one subscriber, you should be using your mad email marketing skills to turn that person into a loyal follower.

The reason people typically join your email list is that they are on the brink of getting ready to buy from you, but they’re not quite there yet.  They need a little bit more convincing.  They like what they’ve seen so far, but they want to be sure about you … about your personality (Are you genuine? Can they relate to you?), about whether you’re […]

Read more

Love this? Share with your friends!Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestEmail this to someone

Email Marketing Tips You’ll Love

When it comes to email marketing, I often get asked the following questions:

How often should I email my list?
How much is too much?
What should I say?

I hope to shed some light on this important aspect of your business by providing a handful of tips to follow when sending an email out to your subscriber list.

Quick tips:

Email your list as often as you promised you would.

You do want to be respectful of how many emails you’re sending. I’d say weekly is plenty, but if you’re in a product launch, you can email your list a few times that week.

You should give […]

Read more

Love this? Share with your friends!Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestEmail this to someone

Choosing Your Ideal Email Marketing System| 4-min Fast Track Video Ep #25

Are you struggling with trying to decide which email marketing system to implement for your business?  If you are, you’re part of a BIG club!  😉

With so many systems to consider (Constant Contact, iContact, Aweber, MailChimp and InfusionSoft to name just a few!), it’s no wonder you’re at a stand still.

But help is on the way in this latest 4-min Fast Track video.

I’ve worked with so many of these systems over the years, and I want to help make your decision easier.  I share the biggest differences between them, what works best for different business set ups and the downfalls and […]

Read more

Love this? Share with your friends!Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestEmail this to someone

An Email Marketing Approach You May Want to Avoid

I have a great tip to share with you today that you can keep in your back pocket.

I recently got an email blast from someone, and a classic mistake was made in the opening line.

“Hello there! I know it’s been many months since you’ve heard from me, but 2015 was quite a year!…”

Can you identify what she should have done differently?

You may be thinking, “She didn’t add your first name and kept it generalized?”  Yes, you DO want to add the person’s first name in your opening.  This makes people feel like you’re emailing them personally.  However, in this case, […]

Read more

Love this? Share with your friends!Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestEmail this to someone

Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Tom Rubens, www.theaccountabilityfactor.com, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale.

This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a way of proving your value, showcasing your credibility/expertise/experience. But you also want to monetize and make sure you’re not just giving away the farm, right?

All of this is explained (with a detailed strategy plan) and more in this Authentic Leader […]

Read more

Love this? Share with your friends!Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestEmail this to someone

Q&A: Can You Outline a Good Email Marketing Strategy for Me?

Alycia Hall, alyciahall.ca, submitted a question for the “Ask Amber” Podcast asking for me to help outline a solid email marketing strategy for her online coaching business.

This is a great question and one SO MANY of us have to battle, right? How often do we email our subscribers? WHAT should we email them? How do we monetize?

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me know […]

Read more

Love this? Share with your friends!Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestEmail this to someone

Q&A: How Do I Avoid Losing My Email Subscribers to Social Media?

Jackie Ruka, www.gethappyzone.com, submitted a question for the “Ask Amber” Podcast asking how to avoid email subscribers unsubscribing to her email broadcasts and instead, following her on social media. She is trying to build her email list, create engagement and convert prospects and is concerned about social media getting in the way.

This is a great question!

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

Subscribe to Amber’s YouTube channel to get notifications when new Q&A videos are available!
Leave a comment below and let me know what […]

Read more

Love this? Share with your friends!Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestEmail this to someone

Pop-up Optin Boxes Using Optin Monster: Annoying or Effective?

When you go to a website looking for a solution to your problem, usually the last thing you want to see is a pop-up box blocking you from the answer you seek.

The pop-up box is usually an opt-in box inviting you to download a free report or subscribe to an ezine. Do you find these annoying?? Most do.

However, you would not believe the results entrepreneurs are getting by placing a pop-up optin box on their website!

Typical Optin Conversion Results

If you add a generic optin box in your header, on your sidebar, below blog posts, in your footer… you should expect […]

Read more

Love this? Share with your friends!Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInPin on PinterestEmail this to someone