I have a great tip to share with you today that you can keep in your back pocket.
I recently got an email blast from someone, and a classic mistake was made in the opening line.
“Hello there! I know it’s been many months since you’ve heard from me, but 2015 was quite a year!…”
Can you identify what she should have done differently?
You may be thinking, “She didn’t add your first name and kept it generalized?” Yes, you DO want to add the person’s first name in your opening. This makes people feel like you’re emailing them personally. However, in this case, […]
Promoting an event or product launch requires more than just good writing skills. It also requires timing! After all, a live webinar does you little good if no one attends, right? But, since your list is filled with loyal, eager fans of your work, all you have to do is time the emails effectively and – you’ve got an audience!
An effective email promotion requires three parts, and when done right, can produce amazing results. The key is to build expectations and excitement for your event, and this 3-step format does this exceptionally well. How do I know this? Because this […]
A client recently asked me about her content marketing strategy, wondering what she should include in her blog posts and newsletters. She also wanted to understand more clearly what the difference is between the two. Now, she’s a coach who deals with women’s leadership issues who would like to sell more of her workshops. (Wouldn’t we all!)
Regardless of your niche, the most important suggestion I can give you it this – when you create content for your audience, you must offer VALUE. Here’s what I mean…
Blogging for coaches
The best way to think about your blog is that it is a […]
In my Authentic Leader Q&A video series, I offer dozens of videos in which I answer a variety of questions from website owners and online marketers about how to improve their websites and marketing efforts.
The subjects range from email marketing to content marketing; from creating and hosting webinars to blog writing; from growing an online business to staying motivated and in love with your online business.
Some of the most important Q&A videos I offer have to do with email marketing: where to start, how to build a mailing list, how often to get in touch with your list, […]
You work so darn hard to get people to optin to your email list so you have a big list of email subscribers, but what if you have a crummy open rate? What if you have a lot of emails that aren’t being delivered to your subscribers?
….What if you’re emailing people that don’t even open your emails, and haven’t for more than 10 of your last email campaigns?
It’s a deafening silence in your business.
You wonder if it’s something you’re doing wrong, and anxiety can even set in.
Scrub your email list. What’s that? It means get rid of the […]
You probably know that if you don’t email your email subscribers on a regular basis they’ll lose interest quickly and your efforts will be for nothing. (Read: Q&A: How Do I Get Email Subscribers and How Often Should I Send Emails?)
Even if you are good about scheduling emails to go out to your list, you may not be putting in the effort required to actually get results with your email marketing.
Results you should be expecting include:
Clicks back to your website (getting people to your website often […]
Do you ever feel a lack of confidence when you send emails to your list?
You’re not sure what to write about, if anyone cares about your content and how to increase your engagement… or you’re clueless about when to send your emails, how often and how to format your email for best results… sound familiar?
I know there is a lot of confusion amongst authors, speakers and coaches about best email practices so that’s why today I recorded a 30-minute video training to help clear that fog. Check it out:
Today, Amber Ludwig-Vilhauer shares a 30-min video training webcast teaching […]
Do you have a burning, passionate message inside that you want to get out to the world?
Authors, speakers and coaches around the world are stepping up to the awesome challenge of building an online business.
If you truly want to be successful online, you have to learn how to work with all of the pieces of the puzzle which includes:
Strategic business planning
Building a following
Product development and launch planning
Building a list of subscribers is your #1 online asset. To manage the sign-up process and to collect all names and email address that you can later send email blasts to you need an email management system to support you.
I fully recommend MailChimp as the premier email management system to use for this critical step in building your online business. We can also work with Aweber, iContact, Ontraport and other similar systems.
We work with one-on-one with businesses to fully design and code their ezines and customize their email management systems.
First, we help you setup an account with the right system […]
A lot of website owners are griping about the new Gmail change that separates your email into preset categories (Primary, Social, Promotions, Updates, Forums).
Email marketers are emailing their lists, paranoid that their emails will no longer reach their subscribers.
I can certainly understand this because email blasts and ezines will get lost with Gmail users who don’t know how to manage the change.
Gmail will now filter all of your emails into one of the above categories. So any ezines you’ve opted in for will go into the “Promotions” tab and get lost. Boo.
ATTN: Gmail users – Here’s How to Manage this […]