Top 12 Author Marketing Moves for 2012

A Great Guest Post by Rob Eagar

As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. So, I’ve provided twelve marketing tips to prevent you from freezing up and get 2012 off to a great start:

1. Enhance your author brand

If you don’t have an author brand, your first marketing move of 2012 is to start creating one. With all the voices competing for your audience’s attention, you must stand out more than ever. A brand is what makes you memorable and communicates your value. Thus, make sure your brand is infused into everything you do, including any of your books, products, services, bios, social media pages, etc. If you’re struggling to create a brand, review these seven principles on my website (http://www.startawildfire.com/buildabrand.html).

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21 Questions to Evaluate Your Efforts of Building Your Online Platform

Every once in a while I like to pose a series of questions to offer a ‘big picture’ view, instead of lasering in on a specific topic and teaching you about it. Today is such a day.

There is a TON of valuable information in this post. All of the links open in a new window and the content will laser in on that topic. I invite you to spend some time here and really take advantage of this FREE platform I’ve developed just for you.

For those of you who are just getting started online, this post would be excellent for you to print out and keep by your computer as you
build your online platform (your website, social networks, leads – it is all-encompassing of your touch-points online). For those of you who think they are on a great track online, this may be a good post to see what has slipped between the cracks or what area you could build up for better results.

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How to Build Your Online Platform

You have a powerful message inside. You’re bursting at the seams to get it out. You have endless inspiration and ideas. There’s only one problem – it takes time to build your online platform.

So many people have this dilemma. The next step is to rush, rush through logo and website design, rush to add content to the site, rush to turn that sign over to read “Open for business!”

My suggestion? Ask your web developer (how do you know if your web person is any good? click here) to put up a blog with a decent free theme. Someplace you can go to and start blogging now. You don’t have to have your logo done, web design done – nada. Just get “something” up and start the race. The key is to write content while you build the site – then add the design and branding in within the next month or two when you’re all set. This way you generate traffic NOW instead of waiting another two months (that would be super frustrating for you).

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New Release! By Popular Demand, Online Evolutions 2 Now Available!

I’ve feel so honored and truly grateful from all of you who have download Online Evolutions 1 and given me such great comments like,

“I just started reading your ebook – Online Evolutions – and I wanted to let you know that it is truly inspirational! You talk about many of the same principles that I applied to my sales regime and daily routine early in my career. I must say that I needed a “refresher course”. Keep writing and offering up principles to live by!”  — Joyce K

“Thanks Amber! I got the hard copy of the (Online Evolutions) book in the mail yesterday. Thanks for your note. You are so great! I am excited! Thanks again! You rock!!!! :) “  — Sarah

 

I’ve been asked throughout this year, “When’s the next volume coming??” Thank you all for your patience as I could get this formatted and prepped for you. Today I can announce, “IT’S HERE!”

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9 Email Campaign Tips to Follow When Emailing Your Subscriber List

I often get the questions, “How often should I email my list?” or “How much is too much?” or “What should I say?” Today I hope to shed some light on these answers by providing 9 tips to follow when sending an email blast out to your subscriber list.

The short answers?

  1. Email your list as often as you promised you would
  2. You do want to be respectful of how many emails you’re sending. I’d say weekly is plenty, but if you’re in a product launch, you can email you list a few times that week
  3. You should give valuable content that will remind subscribers why they signed up for your list in the first place, plus leave them wanting more

The important thing to remember here is that your email subscriber list has made the first move by signing up. This is a way of saying, “I’m gonna trust you to deliver the goods.” If you want to build a long-term successful online business, your list is a precious gem that must be cared for.

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2 Fabulous Resources: SEO Guide and Email Marketing Guide

If you have a website online, you probably know how difficult it is to get your webpages ranked well on Google, or how to get more visitation, or how to build and keep a list of email subscribers. There’s a lot that goes into maintaining your website, let alone making it better and better.

But, it’s kind of fun right? When you get blog comments, or review your Google Analytics account and see 75 visitors or more in one day. Well, today I’m going to teach you a couple goodies that should get you even more excited!

  1. I will share an SEO guide straight from Google so you are learning from the source on how to increase search engine placement.

  2. Email Marketing Guide: I have a guide on “bad email keywords” that if you follow, will decrease the chances of your emails landing in SPAM boxes.


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35 Ideas for Print & Email Newsletters Plus Formatting Tips Delivery Options


While you are in the process of creating your website or blog, it is really important to start thinking about a newsletter you can offer – whether weekly, bi-weekly, or monthly – to your followers. Study after study shows that newsletters can create a loyal following and repeat sales. And the good news is, newsletters are fast, easy, and can be a fun way to get creative. BUT, if you’re not creative, you don’t have to be!

A few things to think about before you start designing:

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Amber's Latest Blog Post

3
Feb

What’s the Deal with Affiliate Marketing and Social Media?

By: Amber Ludwig, Internet Marketing Coach

By now you’ve heard a little something about affiliate marketing – enough to know you should be an affiliate. You’ve also heard how imperative social media is.

Wanna hear my two cents? Below you’ll find a 20-minute audio where I was interviewed by Pam Zimmer. Feel free to download, SHARE, or listen straight from this post.

What questions did I answer?

  • Why would someone want to sign up as an affiliate and what are the benefits?
  • What is a “mask URL” and when/why would you want to use one?
  • How can you leverage being an affiliate to market and grow your business?
  • If someone is new to social media and wanted to create the most opportunity for a book release, what are the top things they should do?
  • What other tips can I offer to have more success with affiliate marketing and social media?
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