A Great Guest Post by Rob Eagar
As we face a new year, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. So, I’ve provided twelve marketing tips to prevent you from freezing up and get 2012 off to a great start:
1. Enhance your author brand
If you don’t have an author brand, your first marketing move of 2012 is to start creating one. With all the voices competing for your audience’s attention, you must stand out more than ever. A brand is what makes you memorable and communicates your value. Thus, make sure your brand is infused into everything you do, including any of your books, products, services, bios, social media pages, etc. If you’re struggling to create a brand, review these seven principles on my website (http://www.startawildfire.com/buildabrand.html).
For those of you who are just getting started online, this post would be excellent for you to print out and keep by your computer as you
My suggestion? Ask your web developer (how do you know if your web person is any good? 




