How to Use Facebook Marketing for Better Exposure | 4-min Fast Track Video Ep #36

Are you looking to master Facebook marketing to grow your audience and get more exposure?  I’ve had many clients come to me asking how it all works.  I know first-hand how complicated it can be.

With profile pages, business pages and groups, it definitely gets confusing.  Many people aren’t sure how they’re supposed to use profiles, pages and groups to get the best results (think larger audience and more exposure!).

And Facebook doesn’t always make it easy.  Did you know that Facebook only shows your content to about 3-5% of the people who’ve liked your page?

So what are you supposed to do?

 

I’m sharing some […]

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How to Promote and Recycle Older Content | 4-min Fast Track Video Ep #14

Do you have lots of old content just sitting somewhere feeling abandoned (those poor old blog posts!)?  We spend so much time creating content and pour a great deal of energy into promoting it….once, twice….maybe a handful of times.  And then what?  We’re on to the next batch of new stuff!

Well, guess what?  You can put that arsenal of older content to good use.  And reduce stress, save time and continue providing value in the process.  Not too shabby!

I’m sharing how to promote and recycle older content to better your business and help more people!

You’ll discover:

How social media management tools (like […]

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Develop a Content Plan in 5 Minutes | 4-min Fast Track Video Ep #8

Looking for a content structure to help build your business? I am about to teach you an incredibly easy exercise that will enable you to develop a content plan and boost your business success.

And guess what?  You can actually do this in about 5 minutes!

This will help grow your business, appeal to your audience, reduce your stress and keep you focused and on track.

I’m going to show you:

How to prepare (it’s simple…we’re talking grabbing a pencil and paper!)
What to do
How your new content plan will serve as the foundation of your content structure

If you want to invest a handful of minutes to gain […]

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2 Tips to Improve Your Content

We all know how important your content is to the success of your business.  Website content, blogs, newsletters….even emails!

Right now, I want to share some “actionable” copywriting tips that you can use to make a real difference in your business.

Copywriting is tricky. You can’t just throw something online and hope that it generates lots of interest.  There are a couple of common FAILS I see entrepreneurs make all the time.  I want to help ensure that you avoid them.

FAIL #1. Where are the personal benefits?

If you are trying to come up with a name for your course, a webinar, your eBook, your […]

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Authentic Leader Webcast Episode #23: What is a Hashtag and How Do I Use Hashtags?

When I first started out in the amazing world of social media I had no freaking clue what a “hashtag” was!! I wondered if I had to go somewhere to register this so called hashtag, why anyone would use it, and why they were so dang popular.

So I dug in all those years ago and as it turns out….its SO EASY!!

In this video you’ll learn:

What a hashtag is
How to create a hashtag
Which social networks use hashtags
How to search hashtags and join specific conversations
Why you’d want to use hashtags for special events
and sooo much more!

I get super specific so you’ll learn […]

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Q&A: How Much Free Content Should You Give Before Asking for the Sale?

Tom Rubens, www.theaccountabilityfactor.com, submitted a question for the “Ask Amber” Podcast asking what is a good balance between giving away valuable free content, versus when it’s best to ask for the sale.

This is a great question that a lot of my coaching clients ask me. You definitely want to offer free content as a way of proving your value, showcasing your credibility/expertise/experience. But you also want to monetize and make sure you’re not just giving away the farm, right?

All of this is explained (with a detailed strategy plan) and more in this Authentic Leader […]

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Q&A: What are the Exact Steps to Setup a Webinar + What Software to Use?

Vicki Taylor, www.vickimtaylor.com, submitted a question for the “Ask Amber” Podcast asking what the steps are to setup a webinar and what software I use.

There definitely are a LOT of options not just for the software you could use, but even on how to structure your webinar for best results.

In this episode I talk about the sequence of action steps for setting up a webinar, how soon to set it up vs promote it, what software to use, the exact email sequence you should setup, how to offer the replay, how to monetize the webinar, average closing and conversion rates and […]

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Q&A: With Online Products, How Can I Avoid People Sharing My Content?

Mara Roberts, adfinity.com.au, submitted a question for the “Ask Amber” Podcast asking how I manage my online products and content from getting shared. This is a great question because you want people to pay for your products and not just pass the content along to a friend for free, right?

In this episode we talk about the honesty policy, WishList membership setup for password protection, what happens if someone does share your content, and safety guards to avoid members sharing your content without your permission.

All of this is explained and more in this Authentic Leader Q&A episode!

 

What did you think of this Q&A?

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Social Media Marketing World Was a Game-Changer for Me! Register for SMMW2015!

I can’t wait to recommend something to you that was a total game-changer for me in early 2014.

It was an event I attended that allowed me to mastermind and partner with some of the biggest names in internet marketing history and changed the course of my business in a very positive way, forever.

(If you aren’t an event person, I hope to wake you up to how dramatically they grow your business and this one, is the best money you could spend on an event in 2015!)

Michael Stelzner of SocialMediaExaminer.com is someone I’ve been connected to from the very beginning of my online career almost […]

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The Missing Ingredient to Your Social Media Success

Social media is about the people, not about your business. Provide for the people, and the people will provide for you. Matt Goulart said that and boy was he right!

So often we are looking for the next “tool” or next “strategy” and we forget what social media is REALLY about…. the people.

If you want to be a social media rockstar, focus on building relationships.

For example, you have a nail salon…

Post photos of all your client’s pedicures as a “thank you” shout out for their business.
Post two client’s manicures next to each other and ask your audience to pick their favorite.
Run […]

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