Ian Lurie, Conversation Marketing and The On-Page SEO Cheatsheet

Today I’d like to share with you a wonderful Internet Marketing resource that I came across the other day. Ian Lurie runs a popular blog called “Conversation Marketing“.

Ian says, “After 13 years as an Internet marketer, I’ve pieced together my experiences with the technology, communications and design issues inherent in our business, and built Conversation Marketing as a rubric for good decision making.”


Ian’s writing is witty, smart and full of valuable goodies. One great goodie I found was titled, “The On-Page SEO Cheatsheet“. It’s a 2-page visual SEO guide which teaches you the top priority SEO tactics you need to learn to get ranked well in Google, Bing and other top search engines.

I printed this guide and when I read the tips I was very impressed with the depth of knowledge Ian was giving away for FREE. Impressive. I signed up for his list so I could get blog posts in my email and I think you should too.

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IM FacePlate: Another Internet Marketing Tool to Increase Traffic/Exposure via Social Networking

Within the past few posts, we’ve talked about Backlinks (and their awesome powers!) plus these Online Interactive Contact Cards (DooID and OnePage) that keep popping up everywhere. IM FacePlate is a new Internet Marketing tool you can use to create more traffic, more exposure AND give you more backlinks! I knew you’d get interested.

IM FacePlate is very similar to LinkedIn actually, but has some cool add-ons and an advanced internal marketing area to help you promote your faceplate. Here’s an image to give you an example of my IM FacePlate:

Click on image to see my IM FacePlate

Amber Ludwig's IM faceplate

The first thing I want you to notice is that signup box in the top middle that says “Get Email Updates From Amber”. Yes, you can add HTML code into their system and it displays your Email List Building Opt-in Newsletter Signup Box. I haven’t really seen anyone popular but Facebook do this yet. About time!

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Who is Rick Raddatz and Why Should You Care?

Rick Raddatz is a seriously brilliant, famous Internet Marketer who is most commonly known for his awesome ability create online tools which automate your business.

Rick was a technical executive at Microsoft from 1988 and 2000, where he often met with Bill Gates and other high-level executives. As part of his job, he consulted with CIOs at over 100 Fortune 500 companies.

I found a great YouTube video where Rick speaks for just over a minute about a KEY way to view the whole Internet Business world… (It’s a great watch!)



I met Rick through a Money+Marketing event I helped plan called The Capital Factor. He was a key speaker and host so we got to spends lots of good time together. I can honestly say Rick is the epitome of “good people” who show up in the world to do “good things”. A great mentor for many people which is why I just have to let you know about him today!

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What is a Backlink and How to Get Lots of Them!

A backlink is basically a link to your website from another website (an inbound link). Backlinks are key to good Search Engine Optimization (SEO)! The more links you have pointing to your website, it conveys a message to Google and Bing about how important your website is. The more important your website is, the higher you rank in search engines. Another reason backlinks are key is because it opens portals for getting traffic from different avenues. If you have 50 websites linking to yours and they all get decent traffic – imagine how that could boost your visitation!

Note: Google ranks a page or post of your website based on over 200 sets of criteria. Backlinks are merely one of them. But, a key one.

How to Gets Lots of Backlinks

 

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21 Tips to Improve Your Blog Website Results

Below you will find 21 tips to improve the results for your blog website. This information is brought to you directly out of a quickie eBook created titled, “57 Tips to a Better Blog”. This blogging guide is a really great training piece that can help you uncover the missing pieces to your blogging success. Below you will find 2 tips from each of the 10 categories I give tips and tools for, plus one more at the end.

Blog-Site Setup Tips:

  1. Do not type your email address into a page and expose it for the world to see. You will increase your spam emails ten-fold. Instead, add in a “Contact form” to your site and link to that page.
  2. Choose a domain name with these ideas in mind: Two or three words, anyone can spell it, easy to remember, and relates to the main topic or theme you plan to write about.
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100+ Items to Look at When Evaluating Your Website

I couldn’t possibly list them all here… it’s 30 pages worth of high-quality training material! But you’ll want to read this anyway…

  • Do you feel like using the Internet to attract leads or increase sales for your business is like a de-motivating game of Chutes and Ladders where it’s always “the other guy” that seems to effortlessly rise to the top?

  • Have you been listening to the overnight success stories and realize it’s finally time for you to get involved?
  • Maybe you have been using the Internet for years and you’ve simply reached a plateau and can’t seem to find the next step to take your business to new levels.

One thing we’ve learned in our combined 17 years of working with more than 300 Internet promotion projects for speakers, authors, and owners of small and mid-sized businesses nationwide, not to mention nearly 50 of our own personal niche sites and online product sales sites, is this:

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A Few Top SEO, Social Media, Copywriting, Design and Internet Marketing Resources I Use

Enjoy some of my very top resources below and enjoy all that you learn from them…

The Power of Social Media

An incredible video on the powers of social media for your business! This video will blow your mind away on the powers of the Internet and how you should be using it to gain sales, clients and visitors.

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Search Engine Optimization Top Tips Combined

SEO insights from 9 top professionals and social media experts – Insights of key SEO tactics and strategies that we should be addressing in our small businesses. Very good tips you can implement right away!
http://smallbiztrends.com/2010/06/9-expert-seo-tips-for-small-businesses.html

Copywriting, a Golden Nugget

This resource is one that provides Copywriting Tips for Online Marketing Success. In this blog is one of many excellent articles titled, “How to Build a Successful Business With a Small Audience”. One sentence in this article to help set the stage: “Instead of playing for numbers, you play for depth.” Caution: You could spend an hour on this website looking at all the goodies.
http://www.copyblogger.com/small-audience/

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Get WordPress Training Videos Here and Now

As promised, I’m announcing the release of the WordPress video training series:

This series of WordPress training videos is essential for anyone looking to dive in and start a website they have complete control over. The days are over of hiring a designer or developer to make adjustments to your website and charge you every step of the way.

See below for a complete list of training topics, but here are some example screenshots from all 3 videos:

360 Clean Facebook Branded Profile Image

The economy taught us to start taking more control over our finances, future and present. This series was created with the end-user in mind completely. I walk you through each step listed below:

Video #1: WordPress Basics and Admin Functions (24m)

 

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Amber's Latest Blog Post

3
Feb

What’s the Deal with Affiliate Marketing and Social Media?

By: Amber Ludwig, Internet Marketing Coach

By now you’ve heard a little something about affiliate marketing – enough to know you should be an affiliate. You’ve also heard how imperative social media is.

Wanna hear my two cents? Below you’ll find a 20-minute audio where I was interviewed by Pam Zimmer. Feel free to download, SHARE, or listen straight from this post.

What questions did I answer?

  • Why would someone want to sign up as an affiliate and what are the benefits?
  • What is a “mask URL” and when/why would you want to use one?
  • How can you leverage being an affiliate to market and grow your business?
  • If someone is new to social media and wanted to create the most opportunity for a book release, what are the top things they should do?
  • What other tips can I offer to have more success with affiliate marketing and social media?
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